Dior arrives in Lecce and shuts down half the historic center for a parade in Piazza Duomo

Twenty-two minutes of a fashion show that, however, closes half of Lecce’s historic center, from the afternoon until night (and beyond): one could present Dior ’s event scheduled for tomorrow night, at 8:45 p.m., in the cathedral square of the Salento city in this way. In fact, the French fashion house has chosen Lecce and its main square to present the Cruise 2021 collection: consequently, historic center largely off limits for several hours. Via Augusto Imperatore, one of the main arteries of the center of Lecce, is already closed to vehicular transit and will be so until noon on Thursday (to allow the dismantling of the luxurious apparatuses that the fashion house is setting up in Piazza del Duomo). What’s more, closed parking lots for everyone, including motorcycles and scooters, others that will instead be made available exclusively to Dior guests (such as that of the Fiermontina Resort), and a ban on transit, from today until midnight tomorrow, in a large area of the center, adjacent to Piazza del Duomo.

But that’s not all: even blocked pedestrian traffic, from 5:30 p.m. today until the end of the rehearsal, and then again from 5 p.m. tomorrow until the end of the parade. Only residents, frontages and people with Dior passes will be able to access Piazza del Duomo and streets located nearby. Everyone, however, will be able to watch (goodness of the fashion house) the parade live streamed on Dior’s social media: the event, in fact, is reserved only for a very select number of guests. Complete with a singing finale involving Giuliano of Negramaro, probably chosen to represent the region hosting the event. Indeed, among the fashion house’s intentions is to celebrate the region: it has done so with a three-and-a-half-minute video, directed by Edoardo Winsperare and posted on the company’s social networks, which shows some of the city’s monuments and features interviews with some of the city’s business, artisan, cultural and institutional figures.

Meanwhile, there is no shortage of controversy, a bit like when Dolce and Gabbana swooped into Naples in 2016 shutting down half the city there as well: so one wonders if it is fair that, for a private company’s private event, the life of the city should be disrupted in this way, going so far as to close squares and streets, and of course one wonders what return Dior will guarantee to Lecce, in exchange for the concession that the city and the archdiocese make to the house, allowing it to transform, for a few hours, its main square into the sumptuous setting for a fashion show.

Pictured: Lecce, Piazza del Duomo

Dior arrives in Lecce and shuts down half the historic center for a parade in Piazza Duomo

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