Bottega Veneta paid 20,000 euros for the MANN Runners.

Bottega Veneta paid 20,000 euros to secure the Herculaneum Corridors on loan from the National Archaeological Museum in Naples during Milan Fashion Week. The case, raised on these pages after the news of the presence of the Corridori at Milan Fashion Week had passed in silence, caused much discussion: later, again from the pages of Finestre sull’Arte, the MANN let it be known that in exchange it had obtained from Bottega Veneta a sum earmarked for the graphic rearrangement of the section on the Villa of the Papyri, where the two statues are exhibited, and a supply of uniforms for the hall staff.

The amount of the sum is also now known. Archaeologist Margherita Corrado, a senator in the past legislature, made a request for access to the records, following which she published on her Facebook page the contract between Bottega Veneta and MANN, which states that “in view of the exceptional nature of the works requested, Bottega Veneta srl undertakes to pay MANN the sum of 20.000 euros for the loan of the works and for the granting of all rights to reproduce the relevant images for promotional and commercial purposes, under the terms requested by the organizing body pursuant to the communication.” In addition, again from the contract it is learned that the “exhibition” organizer covered all expenses related to the loan.

Further details then emerged from the documents: in particular the involvement of the director general of museums Massimo Osanna, to whom the loan request was directly received. In a letter sent to the director of the MANN, Paolo Giulierini, and to the director of the museums of Calabria, Filippo Demma (in fact, a specimen of Umberto Boccioni’s Unique Forms of Continuity in Space, owned by the National Gallery of Cosenza, was also present at the show), Osanna wrote that “the works were selected for their particular connection with the theme of ’movement,’ not only understood in the physical sense, but also as formal and temporal evolution, an aspect particularly close to the conception of fashion advocated by the company. The proposed combination of art and fashion seems most suitable to promote the public enjoyment of the state cultural assets that are the subject of the request, divulging their knowledge through unusual channels but potentially harbingers of important opportunities for valorization in contexts other than the ordinary ones.”

Also in the letter sent to the MANN and the Museums of Calabria, Osanna writes that “the loan request is accompanied, moreover, by that of reproduction, considering the dissemination of the contents produced during the aforementioned events at a worldwide level. This aspect induces us to evaluate the initiative very positively in terms of promotion for the national cultural heritage and for two state cultural places - the MANN and the National Gallery of Cosenza - also considering the very limited duration of the statues’ stay outside the museums that usually preserve them. Likewise, it is noted how the proposal to establish future collaborations for artistic and/or cultural projects could constitute a substantial funding opportunity, to be materialized possibly as a sponsorship or a special public-private partnership, in support of the protection and enhancement activities of these Institutes.” Hosanna concluded “hoping for a positive response to the request.”

Bottega Veneta paid 20,000 euros for the MANN Runners.

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