Milan, MuDEC in love: museum celebrates Valentine's Day with Rossetti Design Park sculpture inviting love

MUDEC will celebrate Valentine’s Day by hosting, from February 11 to 17, 2019, the Rossetti Design Park, an en plein air installation by artist and designer Stefano Rossetti, which will enliven the museum’s outdoor courtyard. The Rossetti Design Park consists of a monumental 16-meter-high inflatable work, the Big man with a luminous heart, which will greet visitors at the entrance and invite them to give love.

Through the universal symbol of the heart, the Rossetti Design Park invites the public to give love, in all its possible forms. The invitation finds its visual synthesis in a gesture of great impact, as elementary as it is revolutionary, because it allows building bridges between people, in perfect antithesis with indifference that instead raises walls and closes doors to sharing. In a key accessible to all, the Rossetti Design Park reminds us that each of us has positive energy to put into circulation in the world: in order to be on the side of humanity, it is necessary to say “I CARE,” following a motto that has a great history of civic militancy.

The entire set conceived by Stefano Rossetti highlights these values and aims to arouse in individual visitors an inner awareness that is capable of becoming a collective fact: caring for others generates an affective circle that is self-feeding and propagates with interaction among people, becoming an antidote to indifference. This is why the venue for the Rossetti Design Park could only be MUDEC, which cares about the cultures of the world and chronicles the infinite means of expression of human nature.

To mark the occasion, there will also be a pop party throughout the week that includes public participation and will have its highlight on Valentine’s Day evening, Thursday, Feb. 14 starting at 7:30 p.m. with a “themed aperitif” at the Museum’s Bistrot.

Also on Valentine’s Day, it will be possible to visit the current exhibitions with a special ticket: those who show up with a second person (of any gender) will gain access with a €20 ticket (instead of €24) valid for the exhibitions A visual protest. The art of Banksy (newshere ) and Paul Klee. To the Origins of Art (reviewhere ), while for Steve McCurry ’s Animals exhibition, admission valid for two people will be 14 euros (instead of 20 euros).

Milan, MuDEC in love: museum celebrates Valentine's Day with Rossetti Design Park sculpture inviting love

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