The first edition of the Milano Graphic Festival, a widespread festival dedicated to graphic design,illustration and visual cultures promoted by SIGNS and h+, curated by Francesco Dondina, will be held from March 25-27, 2022. The festival was scheduled to take place in February, but was postponed for a month due to the pandemic, and was announced by the new large mural Quando la città cambia tu guarda i suoi colori more than 57 meters long created on a project by graphic design studio CamuffoLab in Via Varesina in Milan. A rich calendar of events is planned during these three days, including among exhibitions, workshops, talks, lectures, studio visits and installations, with Italian and international guests.
“Graphics is everywhere, everywhere we turn: in streets and public spaces, in homes, offices, on store shelves, in the objects we use daily and in different forms of communication. Graphics have contributed and continue to contribute to building a country’s identity and culture,” said curator Francesco Dondina."Milano Graphic Festival will involve a wide audience, not only of insiders but also of citizens, curious people, and enthusiasts, who will be guided, in an atmosphere of exchange and discussion, to discover the world of visual communication and the increasingly decisive role it is assuming in our days."
Milano Graphic Festival will propose exhibitions and initiatives in the city’s most important institutions dedicated to the languages of visual communication, art and design, such as ADI Design Museum Compasso d’Oro, Triennale Milano, Castello Sforzesco, Società Umanitaria, MUBA - Museo dei Bambini Milano, Casa degli Artisti. Schools and universities, associations, art galleries, bookstores and publishing houses will also be involved, promoting special projects and, in some cases, opening to the public for the first time, attracting graphic designers, art directors, illustrators, publishers and professors.
The festival will have two main hubs: BASE Milano, a reference point for innovation and cultural contamination located in the Tortona area, and Certosa Graphic Village, a new space dedicated to creativity that, on the occasion of the event, will come to life in the Certosa District, a neighborhood in the northwest area of Milan at the center of a vibrant renaissance.
In the spaces of BASE Milano, SIGNS, the permanent observatory on visual design involving more than one hundred Italian designers and graphic studios, will present the exhibition SIGNS II. Contemporary Italian Graphics. Juxtaposing authoritative names and promising young people from twenty-five Italian graphic design studios, SIGNS II aims to offer an insight into the state of Italian graphic and communication design. Among the names featured in the exhibition are Salvatore Gregorietti, Andrea Rauch, Paolo Tassinari, Paola Lenarduzzi, Silvana Amato, La Tigre, and Franco Achilli.
The Certosa Graphic Village, on the other hand, will be a 3,000-square-meter temporary performance space dedicated to contemporary creativity where, in the Generation YZ exhibition, designers under 30 will have the opportunity to work on a special urban graphic design project. The first assembly of the states-general of Italian visual design schools, curated by Franco Achilli, will be held here, as well as a number of exhibitions on the masters of visual design, such as the one dedicated to U.S. graphic designer John Alcorn, focusing on his work from the early days to the 1970s, in America and Italy, curated by Marta Sironi, and to Italian designer Albe Steiner, with a selection of the most representative posters of his work, curated by Anna Steiner, Franco and Matteo Origoni.
The Village will also be the place dedicated to meetings, experiences and research: talks with Italian and international designers, project rooms, thematic lectures, performances and workshops will animate a rich program dedicated to professionals, students and people of all ages passionate about visual design.
For more info: www.milanographicfestival.com
Image: CamuffoLab and SIGNS, When the city changes you look at its colors, Certosa District, Milan © Silvia Galliani
Coming soon, the first Milan Graphic Festival dedicated to graphic design and illustration |
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