Umbria, new tourism spot animates two Perugino characters from Collegio del Cambio

Two characters from the frescoes Perugino painted in the Nobile Collegio del Cambio in Perugia take advantage of a moment of distraction on the part of the janitor and leave their walls to go discoverUmbria. This is the plot of the winter commercial of the Region of Umbria, which intends to anticipate in this way the anniversary of 2023, the year of the five-hundredth anniversary of the death of the great Pietro Vannucci, known as Perugino, with a nice promotional campaign designed in view of the Christmas vacations. The commercial is signed by Studio Armando Testa, with direction by Federico Brugia and media strategy by The Gate Communication.

King Solomon and the Erythraean Sibyl, played by Edoardo Sferrella and Arianna Bettio, are the protagonists of the commercial: they step out of the frescoes and indulge in an escape among the beauty and food and wine excellence of Umbria, the “Green Heart of Italy,” as the commercial states, and return before the janitor notices their ... escape. Assisi, the Marmore Falls, Perugia itself are some of the locations visited by the two characters, who do not give up a moped ride, a selfie, a stop at a typical restaurant. And in the finale, the voiceover suggests that “in Umbria you live history with new emotions.”

Perugino, Regione Umbria points out, “lends himself well to be the ambassador of local tourism promotion, having left numerous paintings and admirable frescoes in the most characteristic towns and villages of the region; the occasion is also excellent to celebrate his Cinquecentenario, which in 2023 will see the organization of many dedicated events and exhibitions.” The video will be broadcast for three weeks starting Nov. 13 with also spaces dedicated to Umbria on several TV programs, which will provide coverage until spring, when the new campaigns will start.

Below is the video:

Umbria, new tourism spot animates two Perugino characters from Collegio del Cambio

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