Renaissance in Valtiberina and Valdichiana: a new itinerary among art, culture and landscapes is born

The Renaissance, one of the most flourishing periods in the history of Italian art and culture, finds a new dimension thanks to the birth of the Renaissance in Valtiberina and Valdichiana itinerary. This itinerary, which winds its way through the municipalities of Sansepolcro, Castiglion Fiorentino, Citerna and Monterchi, combines the artistic legacy left by the great masters of the past with an enchanting landscape, where art and nature come together in a unique experience. The project, which is the result of a memorandum of understanding signed between the four municipalities, aims to enhance an area that, although not very large, holds a cultural heritage of extraordinary value. In an itinerary of just 40 kilometers, between Tuscany and Umbria, one can admire the works of Piero della Francesca, Donatello, Bartolomeo della Gatta and other artists who profoundly marked the Italian Renaissance, without neglecting the beauty of the places that host them.

The territory of the Valdichiana and Valtiberina was the protagonist, during the Renaissance, of an exceptional artistic and cultural flowering. Here, in small villages and provincial towns, artists of the caliber of Piero della Francesca left works of inestimable value that still attract scholars and art lovers from all over the world. The proposed itinerary allows this area to be covered in a few days, passing through characteristic villages, verdant hills and admiring unique masterpieces. Not only art, however: the experience is enriched by a delicious food and wine offer, typical of Tuscan and Umbrian cuisine, which accompanies the visitor along the entire route.

Among the strengths of the Renaissance in Valtiberina and Valdichiana project is the promotion of an area that stretches between two regions, Tuscany and Umbria, and unites four municipalities rich in history and natural beauty. Sansepolcro, the best known, is the birthplace of Piero della Francesca, one of the greatest masters of the Renaissance. The town preserves key works by the painter, including the famous Resurrection, which can be seen in the Museo Civico. A few kilometers away is Monterchi, a small village that is home to another of Piero della Francesca’s best-known works: the Madonna del Parto, a masterpiece that attracts visitors from all over the world and makes Monterchi an essential point of reference for anyone wishing to delve into the history of Renaissance art.

Castiglion Fiorentino is another jewel along the route, known not only for the beauty of its historic center but also for its artistic and cultural heritage. Here, Renaissance evidence is mainly linked to the work of Bartolomeo della Gatta, whose activity left a deep mark on the history of the village. The itinerary concludes with Citerna, a small town located in Umbria, which preserves important artistic evidence related to the Renaissance, such as Donatello’s Madonna, a sculpture that enchants with its fineness and delicate beauty of form.

The Renaissance in Valtiberina and Valdichiana itinerary was created with the intention of promoting and introducing a wider audience to the beauty of an area rich in history, art and landscape. Thanks to the collaboration between the municipalities of Sansepolcro, Castiglion Fiorentino, Monterchi and Citerna, it has been possible to create a series of communication and promotion tools that aim to enhance the entire area.

One of the key elements of the project is the new web portal www.rinascimentovaltiberinavaldichiana.it, a platform that offers detailed information on the itinerary, works of art, events and activities taking place in the various municipalities involved. The site, available in two languages (Italian and English), is enriched by an emotional photographic apparatus and content designed to engage the visitor even before the actual visit. In addition, an aerial virtual tour has been developed that allows visitors to virtually “fly over” the entire area of the itinerary, offering a complete overview of the cities involved and the places housing the works of art. This virtual experience, which anticipates the physical journey, allows people to explore the towns, discover hidden treasures and plan in advance the stages of their visit.

To support the promotion of the project, three social channels have been activated: Facebook, Instagram and TikTok. The decision to use such different platforms allows reaching a wide and varied audience, from art enthusiasts to travel and culture lovers, from curious young people to families looking for new experiences. The content shared on social will be constantly updated and created with an emotional storytelling, capable of engaging followers through evocative images, short videos and stories that convey the essence of the area. It will also be possible to interact with the project curators, receive advice and suggestions on how to customize one’s itinerary and discover current events or initiatives.

The Renaissance in Valtiberina and Valdichiana project represents a showcase for the municipalities involved, an opportunity for tourism promotion that aims to enhance the cultural and landscape heritage of an area that is still little known but has enormous potential. The itinerary is designed in a flexible way: each visitor will be able to customize his or her route, choosing to focus on certain aspects, such as art, gastronomy or landscape, and fully enjoy a unique and tailor-made experience. The communication tools created for the project, such as promotional brochures and information banners placed at the main cultural hubs, aim to orient and inform the visitor throughout the itinerary, ensuring a complete and immersive experience.

Through this project, the municipalities of Sansepolcro, Castiglion Fiorentino, Citerna and Monterchi wish not only to preserve their extraordinary artistic heritage, but also to make it known internationally, promoting a sustainable and quality form of cultural tourism that respects and enhances the territory. With an innovative approach and an integrated digital promotion system, Rinascimento in Valtiberina and Valdichiana wants to present itself as a new frontier of cultural tourism, capable of combining the great Italian Renaissance tradition with the needs and expectations of the contemporary traveler.

Renaissance in Valtiberina and Valdichiana: a new itinerary among art, culture and landscapes is born

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