Enit, six top women influencers to spread the beauty of Italian cities to young people

Enit - the National Tourism Agency has launched a new campaign to spread the beauty of Italy to young people. It is #Protagonisteitaliane, which has involved six top women social influencers (Francesca Crescentini of Tegamini, Rocío Muñoz Morales, Francesca Rocco, Irene Colzi, Ilaria Di Vaio, Fiore Manni) to tell the story of seven Italian cities that are symbols of culture, art, fashion, food and lifestyle, all under the banner of sustainability: Milan, Rome, Florence, Matera, Naples, Parma and Perugia.

The goal of the campaign is to develop a storytelling of Italian beauties, through the eyes of influencers whose task is to intercept an audience sensitive to these issues and thus convey to younger segments the sense of beauty and proximity. True protagonists of these stories are the cities, each with its own identity.

"The Protagoniste Italiane project helps sustainable growth, the development of lesser-known locations and seasonality with the goal of lengthening the shoulder months on peak months all year round," said Enit President Giorgio Palmucci. "A promotion that from the social analysis elaborated by theEnit study office, promises two million more visitors interested in visiting Italy. Also high are the levels of impressions (1,897,918) and total engagement (1,586,686) that give an idea of how much the Peninsula is peeked at and desired already only in web searches."

Enit, six top women influencers to spread the beauty of Italian cities to young people

Warning: the translation into English of the original Italian article was created using automatic tools. We undertake to review all articles, but we do not guarantee the total absence of inaccuracies in the translation due to the program. You can find the original by clicking on the ITA button. If you find any mistake,please contact us.