Tourism - Finestre sull'Arte

The art of tourism promotion on display at Palazzo Madama

From February 13 to August 25, 2025, Palazzo Madama in Turin hosts an exhibition tracing the fascinating history of Italian tourism promotion: Visit Italy! Tourism Promotion and Advertising 1900-1950. Curated by Dario Cimorelli and Giovanni C.F. Vill...
Read more...

Tourism and Jubilee: no more poor pilgrims in Rome, but faithful inclined to spend

How much of the spiritual value of traveling to Rome in devout pilgrimage can be transformed into carefree tourism and still retain its value? How much is it estimable to speak of 'tourism' by associating it with the penitential journey to be underta...
Read more...

Ryanair vs. government over municipal surcharge increase on non-EU flights

Ryanair against the government: 'Take an example from Calabria'. Yes, it's not artificial intelligence fake news: the airline pioneer of low-cost flights has lashed out at Giorgia Meloni's government over an article contained in the Budget Maneuver ...
Read more...

G7 Tourism: what was discussed at the two-day event in Florence

"Keep tourism among the priorities of national and international political agendas": this is the unprecedented passage contained in the final document signed by representatives of the G7 countries at the summit held in Florence Nov. 13-15. Long consi...
Read more...

A "Tourism Pact" signed at the Tourism Forum. What was said at the two-day event in Florence

Tourism "is gold" and "overtourism is blasphemy," and, indeed, our goal "is to increase by another 50 million tourists to reach the top of the podium" of the countries with the most tourists in the world. Very clear from the stage of the Italian Tour...
Read more...

Unesco sites and tourism: protection essential, but the Unesco label is often useful for promotion

There are Unesco sites that, we could say, do not need promotion: I am thinking for example of Venice or Petra. On the contrary: the problem is really to protect the site. So there are sites like Petra that benefit from this recognition, or should at...
Read more...

Tourism in Unesco sites: balance is needed between tourism planning and site management

I am going to enumerate the Unesco sites in the Veneto: Venice and its Lagoon, Vicenza and the Palladian villas, Verona, Padua (my city, which has two Unesco sites: the Botanical Garden and, recently, the fresco cycles of the 14th century, and theref...
Read more...

Beyond the "beautiful sites": how to make tourism in UNESCO sites by telling their value

The question I would start with is: what is the role of UNESCO in relation to tourism? In fact, if you read the 1972 convention very carefully, you will never find the word "tourism," you will never find the phrase "territorial promotion," you will n...
Read more...