Historical publishing brand Libri Scheiwiller, the publisher of Montale and Merini, is reborn

One of the historical brands of 20th-century Italian publishing, namely Libri Scheiwiller, is resurrected: to take up the brand’s legacy is 24 Ore Cultura, with a renewed publishing project that, alongside the historical series, will be a new series. Plus more new titles in the catalog and reprints of “classics,” new graphic design, and attention to research. The idea of 24 Hours Culture is to look to the future with the proposal of a careful selection of new and valuable volumes dedicated to the main themes of contemporaneity.

Libri Scheiwiller has given voice in the 20th century to great Italian and foreign writers such as Eugenio Montale, Alda Merini, and Ezra Pound: the publishing house, born in 1977 from the intuition of Vanni Scheiwiller who, since the early 1950s, had collaborated with his father Giovanni Scheiwiller on the historic publishing house All’insegna del Pesce d’Oro, devoted to the publication of volumes of art and poetry since the 1930s, after a period of inactivity was acquired by 24 Ore Cultura, which, following a reorganization, revives the brand by bringing it back to bookstores with an offer of volumes that stems from research work and a close and direct relationship with authors.

The renewed publishing activity, is represented by the continuation of the brand’s historical series and new publishing projects. The historical series Ideas and The Art and the Arts return, enriched with reflections dedicated to current issues, from philosophical, political and economic insights to debates and investigations on the different forms of modern and contemporary arts told by the voices of important authors. The production of these series in continuity with the publisher’s history and some reprints from the pre-existing catalog will also be accompanied by the launch of the new Interviews series, inspired by the magazine of the same name founded by Andy Warhol in the 1970s. Several topics on which important key figures from the world of design, architecture, cinema, photography, etc. will be interviewed. Fulvio Irace, Matteo Vercelloni and Demetrio Paparoni are in charge of the first three volumes, focusing respectively on architecture, design and art.

Also renewed is the appearance: in fact, Libri Scheiwiller presents itself with a new graphic design created by Mario Piazza, who has kept the recognizability and iconicity of the famous Scheiwiller brand unaltered, inserting some new visual elements, in continuity with the previous historical version: in particular, the small squares on the cover, which originally varied in color depending on the series, now become three large checkers placed to delimit the border of the cover towards the coast of the books, which reappear on the coast adapting to the different thicknesses of the books, to give life to a sort of “landscape - architectural library” that is composed and changes shape depending on the volumes that are part of it, modulating according to the reader’s taste and taking on an original composition each time.

Among the first titles to be released in bookstores and online from June 10, also available in e-book version from July, for the Ideas series (a window on the history and debates of the contemporary world, from major economic and political issues to philosophical and social ones) will be the book Selling or being bought? A Gentle Marketing for Culture by Maurizio Luvizone, an essay that reflects on the issue of the economic enhancement of art and culture by offering unprecedented views on the sector through the analysis of Italian cases in dialogue with international models and suggestions. For the new Interviews series, on the other hand, Fulvio Irace ’s Sguardi sull’architettura contemporanea will be released featuring internationally renowned architects including Renzo Piano, Mario Botta, David Chipperfield, Steven Holl, Odile Decq, and Tadao Ando, and Matteo Vercelloni ’s Sguardi sul design contemporaneo featuring the voices of renowned designers such as Philippe Starck, Ron Arad, Patricia Urquiola, Stefano Giovannoni, Michele de Lucchi, and Antonio Citterio, to name but a few.

Also forthcoming, in fall 2021, will be two new titles for the L’Arte e le Arti series, namely Jean Baudrillard’s The Society of Consumption and Other Essays, with a preface by Stefano Giovannoni and Francesca Balena Arista, which presents a collection focused on consumption as a process of communication starting from the concept that purchased objects do not respond to simple necessities but become symbols capable of telling the story of those who buy them, and Geographies of Art. Mobilitas. Renaissance in Europe by Bernard Aikema, an essay that sets out to redefine the history of Renaissance art through the movements of artists, the circulation of engravings and works of art, configuring an unprecedented “geographic map of art” with a European scope. This study will be followed in 2022 by an unpublished pendant by the same author entitled Curiositas. Symbols in the Art of the Renaissance to delve into the symbolic complexity of the iconographies characteristic of the different regional and national schools of the European Renaissance. The series L’Arte e le Arti encompasses research on artists, currents or essays on Art and Aesthetics with the aim of deepening the critical debate on modern and contemporary Arts to explicate, not so much what art is, but how it functions in social and aesthetic contexts.

“The project to relaunch the Libri Scheiwiller brand,” says Chiara Savino, editorial manager of 24 ORE Cultura, “was born just before the pandemic, with the intention of expanding the production of the 24 ORE Cultura publishing house, including non-illustrated volumes. The brand immediately seemed to us the ideal home to welcome a new catalog dedicated to writings and essays on the Arts and current issues. We have fielded authoritative voices that have delivered illuminating rereadings of the past, and in particular I am thinking of Bernard Aikema who will redraw the history of the Renaissance through a ’geographical’ re-reading; that have told us unpublished points of view of the present, as in the critical text on the marketing of the cultural enterprise edited by Maurizio Luvizone; casting a glance towards the future, as in the book of a historical/philosophical nature by Andrea Branzi and in the new Interviews series that leaves space for the thought of the most important protagonists of the artistic disciplines. The renewed Scheiwiller library thus begins a new adventure, in continuity with the brand’s historical series and dressed in modern and original graphics.”

Historical publishing brand Libri Scheiwiller, the publisher of Montale and Merini, is reborn

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