World Pesto Day, Genoa calls for pesto to be recognized as a UNESCO heritage site

The city of Genoa is in particular turmoil today: in fact, World Pesto Day, a “social mob” has been called to promote the candidacy of pesto, the typical gastronomic specialty of Liguria, as a UNESCO heritage site. Today was chosen because on Saturday, March 17, the seventh edition of the World Pesto Mortar Championship is also being held, with 100 competitors competing in Palazzo Ducale, including 55 Ligurians, 25 from other parts of Italy, and 20 foreigners. The Genoese are therefore filling social media today with hashtags such as #worldpestoday #orgogliopesto #pesto #italianfood #foodlover #pestochampionship #pestogenovese #annodelciboitaliano.

The city is asking everyone to post photos on social media that have anything to do with pesto (mortars at work, plates of trenette, bunches of basil, and anything to do with the typical Ligurian specialty) to increase the effectiveness and visibility of the campaign, of course all accompanied by the hashtags mentioned above. The action was born within the working table of the European project URBACT Interactive Cities, of which Genoa is the leader, and is the result of the collaboration of the City of Genoa, Chamber of Commerce, ASCOM, Confesercenti, Associazione Palati Fini, Igers Genova; and has been included by Regione Liguria as part of the “Pesto Week.” To find all the information about the event one can go to the Visit Genoa website.

World Pesto Day, Genoa calls for pesto to be recognized as a UNESCO heritage site

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