Win Urbino's Raphael exhibition in shopping malls across Italy

Win the Raphael exhibition is the contest launched by the Galleria Nazionale delle Marche in 25 shopping centers throughout Italy. The aim is to promote the current exhibition running until Jan. 19, 2020, at the Ducal Palace in Urbino, entitled Raphael and the Friends of Urbino, an exhibition that is part of the celebrations of the 500th anniversary of the Urbino artist’s death, as well as the Marche city itself.

The Galleria Nazionale delle Marche, in a co-marketing agreement with Bologna-based Much More and the various shopping centers involved, is offering the contest from Nov. 8 to Dec. 7, 2019, which includes, as a prize, stays for two in the city with a visit to the Raphael exhibition included.

The 25 carefully selected shopping centers and outlets have therefore been plastered with posters of various formats to sponsor the contest, the exhibition and the city of Urbino: the various businesses within the galleries will deliver to their customers a participation card that, once filled in with personal data, will be mailed inside personalized totems/urners positioned at the gallery itself.

Therandom drawing of winners, 1 stay per mall, will take place within seven days after the contest ends.

The press release states that the decision to invest in a promotional activity of this kind was dictated by the fact that shopping malls today represent real media for the important user flows they collect, characterized by a very wide socio-economic, age, and composition target. From the prior analysis carried out, it is in fact estimated that the total attendance of the circuit thus constituted, referring to the month in which the contest is active, is about 12,500,000.

Win Urbino's Raphael exhibition in shopping malls across Italy

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