Who is Maria Rosaria Boccia, the businesswoman at the center of a case with Minister Sangiuliano

Who is Maria Rosaria Boccia, the Pompeii businesswoman who in recent days has ended up at the center of a case involving Culture Minister Gennaro Sangiuliano? It all started when on August 26 Boccia published a post on her Instagram account thanking Sangiuliano for appointing her as adviser to the minister for Major Events, an appointment later denied by the ministry: this post triggered a series of events that culminated in the past few hours with the intervention of Prime Minister Giorgia Meloni and a letter from Gennaro Sangiuliano in which the minister gave his side of the story on the two main topics of discussion, namely whether Boccia ever participated in operational meetings on the G7 in Pompeii in which there was discussed security, and whether the Ministry of Culture has ever paid for the travels of Boccia, who in recent weeks has often been photographed in the minister’s company far and wide around Italy, but has never had an official assignment.

Sangiuliano said in the letter that Boccia was never involved and that the ministry never spent a euro on her. And Maria Rosaria Boccia immediately responded by providing her own version, which refutes that of the minister. But who is the young woman from Campania, very active on Instagram, a very fast-growing profile (between last night and this morning alone, her fanbase grew by two thousand new users, which brought her profile to over thirty thousand followers), a fighting spirit, always ready to respond almost in real time to politicians’ statements and newspaper articles? Born in Pompeii on July 11, 1983, she attended the Pascal High School in Pompeii, where she graduated in 2001, after which she earned a bachelor’s degree in Business Administration at the University of Naples Parthenope in 2005 and then obtained another degree, in Economics and Management, at the Pegaso Telematic University in 2023.

By profession she is an entrepreneur in the fashion industry, a passion that, Boccia said long ago, she has cultivated since childhood (her family has long been active in the clothing industry): Indeed, from 2002 to 2006 she was the owner of a clothing store, “Boccia Intimo e Mare,” and then from 2009 to 2013 she is still at the helm of another business (“Boccia Fashion Donna”), while from 2012 to 2020 she runs “Maria Rosaria Boccia Couture,” a wedding dress atelier, with its own social profile. In 2019 she founded a company, Cult Communication srl, which in 2023 was found to have a turnover of 14 thousand euros.

Still in the fashion industry, Boccia’s Linkedin profile reveals assignments as a fashion consultant since 2017 for the Vatican Christmas Concert and, since 2018, for the Sanremo Festival orchestra. However, hers is a rather eclectic personality, since on Facebook she also presents herself as a “digital creator,” and already while she owned her wedding dress store, she operated as an event planner: her resume shows one in 2018 (“The Redheads in Pink - Fashion, Music, Motors,” in Cetara), one in 2020 (“Mediterranean from Capri to Carthage,” in Capri), one in 2022 (“Mediterranean Health,” in Rome), three in 2023 (“Wedding Surgery - Aesthetic Medicine and New Trends” and “Mediterranean Diet and Cancers,” in Rome, and “Grand Gala of the Sea,” in Capri), and two in 2024 (“Festival of Italian Cuisine” and “Festival of Beauty” in San Remo, and “Festival of Beauty in Pompeii”). In addition, from 2013 to 2022, he served as president of an association, “Fashion Week Milano Moda,” which, however, as the Fashion Chamber has already clarified in recent days, has nothing to do with Milan Fashion Week: “Cnmi-Camera nazionale della moda italiana is the exclusive owner of the brand Milano fashion week and reserves every right to act to protect its well-known brand,” it made known in a note (and regarding the news reports on the Boccia case, “Cnmi specifies that it does not have any kind of relationship, commercial or professional relationship neither with Mrs. Maria Rosaria Boccia, nor with the organization Fashion week Milano moda”).

And then, as of spring 2024, Boccia also declares in her resume two lectureships, one at the University of Naples Federico II (for the master’s degree in aesthetic medicine, subject “Communication Sciences and Digital Media”), and one at the University of Campania Luigi Vanvitelli (for the master’s degree in dietetics, subject “communication planning and marketing between ethics and deontology”). On Facebook, he also declares collaborative and consulting assignments with Bocconi University, the University of Rome La Sapienza, and the University of Turin, and introduces himself as a “Fashion Ambassador” at the Italian Embassy in Athens

Who is Maria Rosaria Boccia, the businesswoman at the center of a case with Minister Sangiuliano

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