Who are patrons today? What are the problems of patronage? Entrepreneurs, museum directors and experts speak

In recent years, interest in the topic of cultural patronage has grown in Italy, but we are still far behind many other European countries where the relationship between the public and private sectors is more virtuous, and where many public museums and institutes manage to attract private funds and investment more successfully. What are the main problems that patrons face in our country? What should policy intervene on most urgently? How to get companies and private individuals to invest in culture (e.g., in maintenance and preservation of public property, in supporting museums, libraries, archives, parks, theaters, opera and symphony foundations for their activities, in organizing exhibitions... )? Is the patron mentality sufficiently widespread in Italy among companies and individuals?

We discussed these issues with experts in the field: entrepreneurs, museum directors, executives, who will discuss contemporary patronage in issue 2 of Windows on Art on paper. Speakers will include Patrizia Asproni (President Confcultura and President Museo Marino Marini, Florence), Giulio Bargellini (Entrepreneur and founder of the MAGI ’900 Museum, Pieve di Cento), Piero Boccardo (Director of Strada Nuova Museums, Museo di Sant’Agostino and Museo del Tesoro, Genoa), Carolina Botti (Central Director Ales s.p.a. and MiBAC contact person for Art Bonus), Alessandro Crociata (Cultural Economist, Professor of Applied Economics, Gran Sasso Science Institute, L’Aquila), Cecilie Hollberg (Director of the Galleria dell’Accademia, Florence), Stefano L’Occaso (Historian of theArt, Ministry of Cultural Heritage), Patrizia Sandretto Re Re baudengo (Collector and President of Fondazione Sandretto Re Rebaudengo), Michele Trimarchi (Professor of Cultural Economics, University of Bologna), Beatrice Trussardi (Entrepreneur and President of Fondazione Nicola Trussardi).

As usual, our guests granted articulate contributions that give life to a reflection that takes into account many points of view and that, as anticipated, you will be able to read in the second issue of the printed quarterly Finestre sull’Arte. The magazine is on sale by subscription only, at the price of 29.90 euros for four issues (plus a modest contribution for postage), only by May 19: after that date the campaign will be closed and those who have not subscribed will lose the issue. More information can be found on the page dedicated to the print magazine.

Who are patrons today? What are the problems of patronage? Entrepreneurs, museum directors and experts speak

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