Vittoriale degli Italiani surpasses 300,000 visitors: a historic milestone

The Vittoriale degli Italiani, the mansion-museum celebrating the figure of Gabriele d’Annunzio in Gardone Riviera, has reached a historic milestone: 300,000 visitors in a single year. An ambitious goal, set by the Foundation and President Giordano Bruno Guerri after the Vittoriale’s centennial in 2021, which marked a moment of revival despite the difficult context of the pandemic, when attendance had stopped at 179,047.

“It is an achievement,” Guerri said, “that we owe to those who work in and for the Vittoriale, starting with the Board, making it one of the most visited house museums in the world and, above all, a cultural enterprise of Italian reference, excellence for the Lombardy region. We will continue to be an engine of culture and work enthusiastically to make the visit an increasingly extraordinary experience, offering new services, initiatives and beauties. We celebrated the 300 thousandth visitor, welcoming him by surprise, showering him with gifts and giving a lifetime admission to the Vittoriale, for two people.”

The symbolic moment was celebrated on Saturday, December 28, at 11:41 a.m., when , a visitor from Trieste crossed the park entrance together with her husband and daughter. In recognition of this important milestone, the visitor received lifetime admission to the Vittoriale, a gesture that underscores the Foundation’s concern for its audiences.

The Vittoriale’s success

Contributing to the success is not only the numbers, but also the experience that the Vittoriale offers its visitors. A survey conducted by theMuseum Observatory, curated by BVA-Doxa, showed that the Vittoriale ranks first in Italy for the emotions aroused in visitors and the quality of the welcome offered by its employees.

This recognition is based on theanalysis of online reviews, both Italian and foreign, praising the uniqueness of the place, the preparation of the staff and the ability to transform a visit into a memorable experience. “Our employees will also receive an award for their achievement,” President Guerri announced, recognizing the importance of teamwork.

Vittoriale’s cultural model

The goal of 300,000 visitors is a testament to the Vittoriale’s ability to renew itself and attract an increasingly large and diverse audience, consolidating its role of excellence in the Italian cultural scene. Between the past and the future, the Vittoriale continues to embody the visionary spirit of Gabriele d’Annunzio, transforming itself into a living and pulsating space capable of fascinating, intriguing and exciting.

This is how Lombardy Region’s Councillor for Culture, Francesca Caruso, comments: “An extraordinary result, which rewards the passionate and constant work of those who every day contribute to making the Vittoriale degli Italiani one of the most relevant and beloved cultural realities not only in Italy, but all over the world. Surpassing 300,000 visitors in 2024 is a goal that demonstrates how this house museum represents Italian excellence, and also a true beacon of Lombard culture, capable of attracting visitors from every corner of the planet. I want to offer my sincerest congratulations to President Giordano Bruno Guerri, whose commitment and vision have transformed the Vittoriale into an example of virtuous cultural management, capable of innovating, engaging and fascinating, and this achievement is recognition of its fundamental role in the culture of our country.”

Vittoriale degli Italiani surpasses 300,000 visitors: a historic milestone

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