Vanity Fair makes cover in NFT: first time in publishing. Sold for $25,000

by Redazione , published on 23/09/2021
Categories: News / Disclaimer
Made by Vanity Fair the first cover in the field of publishing in NFT. It sold for $25,000, and the entire amount was donated to the non-profit organization that provides assistance to Afghan women who have arrived in Italy.

NFT also lands in the field of publishing, and the protagonist of “this unprecedented editorial operation,” as it was called by the magazine itself, is the weekly Vanity Fair.

In fact, the magazine ’s new issue with the well-known singer Elodie on the cover came out on September 22. This cover also constitutes Vanity Fair ’s first NFT operation, and it is the first time that a cover has become such a work, aided by the new technology that has been gaining ground in recent times. Reworked and technically realized by the Valuart start-up team, Elodie’s exclusive image has been transformed “into a unique and unrepeatable digital asset.”

The magazine’s editor-in-chief, Simone Marchetti, explains in his editorial what an NFT is and why he thought of carrying out this unprecedented operation in the publishing sphere: An NFT “is a contract that establishes the provenance, authenticity, and ownership of a digital asset. Something that exists only on the Web but is pretty darn real. In fact, when you think of an NFT, the first mistake is not understanding that digital is real.” He adds, “Digital is becoming more and more real. And its influence on us is becoming more and more radical. Our task is to understand it, perhaps to address it, certainly not to underestimate it. Because today, as in the early 2000s, it is not important what seems impossible, but when, how and why it will be possible.”

The NFT work has already been purchased at $25,000. The entire amount has been donated to Pangea, a non-profit organization that provides assistance to Afghan women who have arrived in Italy.

Vanity Fair makes cover in NFT: first time in publishing. Sold for $25,000
Vanity Fair makes cover in NFT: first time in publishing. Sold for $25,000


Warning: the translation into English of the original Italian article was created using automatic tools. We undertake to review all articles, but we do not guarantee the total absence of inaccuracies in the translation due to the program. You can find the original by clicking on the ITA button. If you find any mistake,please contact us.