Uffizi, followers increase on Instagram: 150,000 museum fans

The Uffizi Galleries ’ Instagram profile has reached 150 thousand followers. Since the beginning of the year, there has been an increase in followers of more than 50 percent, and each published post garners an average of almost 3,500 likes, with an average of 23 comments.

The most liked works were Botticelli ’s “The Birth of Venus” (13,278 likes), Caravaggio ’s “Medusa” (9,827) and Artemisia Gentileschi ’s “Judith Beheading Holofernes” (9,496).

Eike Schmidt, director of the Galleries, said, “The global success of the Uffizi’s Instagram channel is also a success of knowledge, of education, because every day we offer an image of the collections and an art-historical interpretation, and often even a piece of poetry from the past and present. This formula has found many followers around the world: it is strictly bilingual in Italian and English, for all ages all and generations, and in fact we are the fastest growing museum worldwide on Instagram. We are very proud of this, and we already have more projects to come.”

Uffizi, followers increase on Instagram: 150,000 museum fans

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