News that will surely please all fans of Amici miei, the legendary cult film directed by Mario Monicelli, on a subject by Pietro Germi, Leonardo Benvenuti, Piero De Bernardi and Tullio Pinelli: opened in Florence the Supercazzola store, a space entirely dedicated to the film (later followed by two other chapters to make up one of the most beloved of Italian cinema) starring Ugo Tognazzi as Count Raffaello Mascetti, Philippe Noiret as journalist Giorgio Perozzi, Gastone Moschin playing architect Rambaldo Melandri, Duilio Del Prete and Renzo Montagnani alternating as bartender Guido Necchi, and Adolfo Celi as Professor Carlo Sassaroli.
The name of the store refers to the very famous nonsense of Count Mascetti, who used his “supercazzola” to confuse interlocutors or to get out of uncomfortable situations (the name “supercazzola” comes from the word that, between nonsense sentences, the fallen count would insert here and there). The store opened just a few meters from where the legendary scene with the policeman was filmed (at the beginning of the first film), in the Via dei Renai that has become a real landmark for fans over the years, with the laying of the commemorative plaque at Bar Necchi by the Florence municipal administration in 2017 and the naming of Via Mario Monicelli in 2019.
On sale in the store are T-shirts, sweatshirts and gifts with funny logos and phrases from Amici Miei, but that’s not all: alongside Florence’s iconic film, there will be space for all the other films that have become classics of our lives and of Italian comedy in the 1970s, 1980s and 1990s, from Paolo Villaggio ’s films with Fantozzi’s “Coppa Cobram” to Renato Pozzetto ’s Il Ragazzo di Campagna, from Il Marchese del Grillo to Febbre da Cavallo, with great attention then to Tuscan classics. Inside will also find space for a corner dedicated to food, inspired precisely by scenes from the films where there will be no shortage of the unfailing wines of “La Tognazza,” a company founded by the great Ugo and carried on today by his son Gian Marco Tognazzi, with its labels “Antani,” “Come se fosse” and “Tapioco.” Gian Marco Tognazzi himself visited the store a few days ago.
The Supercazzola Store will also promote fun initiatives such as book presentations, meetings with actors in addition to organizing in collaboration with a theater company and some tour guides a real theatrical tour to rediscover Florence through the places of Amici Miei, all accompanied by professional actors who will follow the participants along 20 points of the historical center of the Tuscan capital. With these initiatives and others that will follow in the summer period, it wants to become not only a point of reference for all fans of the genre but for the entire neighborhood of San Niccolò and the city. Clothing, Dvd’s, Posters, Gadgets, Books, Wines, with the possibility of purchase also via the web at www.supercazzola.it:“all the Italian comedy from Antani to Zingarata,” say the owners. An original way to get to know Florence!
The first ... Supercazzola store opens in Florence, all with a Amici Miei theme |
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