The color of 2022 according to Pantone is Very Peri blue

The color of 2022, according to Pantone, the well-known company that catalogs all colors, will be a particular shade of blue, dubbed "Very Peri,“ a periwinkle blue with purplish-red undertones. Officially named ”PANTONE 17-3938 Very Peri,“ the color of 2022, the company explains, brings together ”the fidelity and constancy of blue with the energy and excitement of ross,“ and is according to Pantone ”the most cheerful and warm of all blue hues."

“Showcasing a carefree confidence and bold curiosity that animates our creative spirit,” read a note, “the curious and intriguing PANTONE 17-3938 Very Peri helps us embrace this landscape of possibilities, opening us to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents, complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri sets the future before us in a new light.” For 2021, Pantone had chosen two colors “Ultimate Grey” and “Illuminating,” namely a gray to represent the dark period of the beginning of the pandemic and the yellow of rebirth, while “Very Peri” is meant to take on the changes the world will experience next year.

Very Peri is, according to the company, “a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our beliefs and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us extend the limits of reality, opening the door to a dynamic virtual world in which we can explore and create new color possibilities.” And so Very Peri also wants to emphasize the fusion of the physical and digital worlds.

“We are moving into a world of unprecedented change,” says Leatrice Eiseman, executive director of the Pantone Color Institute, “and the choice of PANTONE 17-3938 Very Peri offers a new perspective and vision of the much-loved blue family. Encompassing the qualities of blue while at the same time possessing a purplish-red undertone, PANTONE 17-3938 Very Peri displays a lively, joyful attitude and dynamic presence that encourages bold creativity and imaginative expression.”

“The Pantone Color of the Year,” adds Laurie Pressman, Vice President of the Pantone Color Institute, “reflects what is happening in our global culture, expressing what people looking for that color can hope to answer. The creation of a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication and as a way to express and influence ideas and emotions, engage and connect, the complexity of this new blue hue infused with red-purple highlights the vast possibilities that lie ahead.”

The color of 2022 according to Pantone is Very Peri blue

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