Switch the Rules: Elica and Casoli Foundation launch a photo contest aimed at all Instagram users

Elica, a leading company in the stove hood sector, and Fondazione Ermanno Casoli present Switch The Rules, an Instagram contest that aims to represent reality by turning points of view upside down in a creative and innovative way. The Instagram user engagement project is inspired by the recent “Upside Down” communication campaign, which Elica launched by presenting the new NikolaTesla Switch range hood at the 2018 Salone del Mobile and which represents the perfect fusion of design and innovation.

Switch The Rules is inspired by the values that distinguish Elica’s vision: a look to the future and the courage to explore new worlds, disrupting conventions. Following this concept, Elica wants to challenge users of its social channels who will be willing to put their inventiveness into play by giving life to surprising shots, capable of reversing the laws of physics by playing with objects, people, space and the force of gravity, but not only. The real challenge is to be creative from the point of view of vision, subverting the usual perception of things by exploring unseen, hidden and original realities.

To participate, simply take a photo, post it on your Instagram profile by entering the hashtag #SwitchTheRules and mentioning the official Elica page @elicarianuova. The contest will end on September 16, the date by which all photos must be posted on Instagram profiles. Users, whose works will be selected for the exhibition, will be contacted by the organizers to send the image via email. A jury composed of Cristina Cas oli (president Fondazione Ermanno Casoli), Francesco Casoli (president Elica); Maria Claudia Clemente (architect, Studio Labics); Fabrizio Crisà (designer); Alessandro Dandini de Sylva (artistic director Fondazione Malaspina); Rä Di Martino (artist), Marcello Smarrelli (Artistic Director Fondazione Ermanno Casoli) will select the best photos that will be displayed in an exhibition in Rome from October 25 to 27, 2018, in the spaces of Pastificio Cerere, curated by Alessandro Dandini de Sylva.

A winner will then be elected from among the participants in the exhibition, who will receive a voucher worth 1,000 euros for the purchase of photographic material and will be able to visit the exhibition as a guest of the organization. You can visit Elica’s Instagram profile at this link, while at this link you will find rules and how to enter.

Switch the Rules: Elica and Casoli Foundation launch a photo contest aimed at all Instagram users

Warning: the translation into English of the original Italian article was created using automatic tools. We undertake to review all articles, but we do not guarantee the total absence of inaccuracies in the translation due to the program. You can find the original by clicking on the ITA button. If you find any mistake,please contact us.