Save Milan beautiful: the first Globe appeared in Milan's Piazza della Scala.

The first Globe has been installed in Milan ’s Piazza della Scala in anticipation of the event that will begin on April 12, 2020: starting on that date, as part of the WePlanet project, one hundred large globe-shaped sculptures will be placed and will color the streets of the Lombard capital.

The works, which are environmentally sustainable and decorated by artists, designers and creatives, will create a large open-air exhibition and will be auctioned to raise funds for green areas in the city.
The WePlanet project is realized in partnership with the Mondadori Group and Mediamond, in collaboration with the Brera Academy of Fine Arts and with the contribution of important institutional partnersd, and has the patronage of the City of Milan and the Lombardy Region.

The first Globe, which was given the title Save Milano bella, is intended as a tribute to the city and was accomplished by designer Giulio Cappellini and Antonio Facco. “Milan is a city of the world. Milan is beautiful; Milan, like all cities, must be saved and our commitment must be total and constant. Only in this way will the earth become green again and the seas blue. Together we can do it,” Cappellini said.

The globes, which will be visible in the city from April 12 to June 21, 2020, will be large in size (a diameter of more than 1.30 cm and an overall height of 170 cm) produced from recycled material. The aim is to raise awareness ofpollution and climate change and to explore the issue ofsustainable innovation.

The auction, which will be held at Sotheby’s, will donate the proceeds to the ForestaMi Fund, an urban forestation project in the city of Milan. Part of the proceeds, will also be used to contribute to the redevelopment of Segantini Park, demonstrating how the project for a greener Milan affects the entire city, from the center to the suburbs.

It will also be possible to participate in the online Create Your Idea for Sustainability contest : anyone can submit an artistic proposal for one of the hundred globes to a specific committee through www.weplanet.it. The winner of the contest will be able to make their globe and see it displayed with all the others.

Save Milan beautiful: the first Globe appeared in Milan's Piazza della Scala.

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