Riccardo Muti and archaeology star in new TIM commercial

TIM’s new commercial, first aired last night before President of the Republic Sergio Mattarella’s end-of-year speech, stars conductor Riccardo Muti and... archaeology. The “odd couple” advertises the potential of the 5G connection.

The advertisement opens with a little girl who, with an exceptional guide (maestro Muti), visits the Mausoleum of Augustus in the historic center of Rome, and thanks to a smartphone, a virtual reality visor and the 5G connection will discover the history and transformations of the Mausoleum: From the burial place of Augustus and his descendants, to the Italian garden of the Soderini family in the 1500s, and then transformed into the Amphitheater Corea, an entertainment venue for shows, until in the 20th century it became the Auditorium Augusteo, the largest symphony hall of the time that hosted great masters such as Arturo Toscanini, Richard Strauss, Gustav Mahler and Pietro Mascagni on the podium.

It is precisely by Pietro Mascagni that the soundtrack of the commercial is set: in fact, notes from La Cavalleria rusticana resound in the background. Muti, in the course of the commercial, tells the child the story of the Mausoleum and, ideally, conducts the auditorium orchestra. The message recited by the maestro is “use technology to travel with your imagination”: the idea is that with the 5G connection we can reconstruct and relive what we could not know.

The commercial, conceived and edited by Luca Josi, TIM’s Director of Brand Strategy, Media and Multimedia Entertainment, will be broadcast on the main TV stations, on social media, in cinemas and on the LEDs of the Rome and Milan Stations, including those of the SenStation space in Piazza Duca D’Aosta.

Riccardo Muti and archaeology star in new TIM commercial

Warning: the translation into English of the original Italian article was created using automatic tools. We undertake to review all articles, but we do not guarantee the total absence of inaccuracies in the translation due to the program. You can find the original by clicking on the ITA button. If you find any mistake,please contact us.