Reopen museums, culture contagion does not kill. CultureIdentity's appeal.

The CulturaIdentità association has launched an awareness campaign advocating the reopening of museums, intending to bring “to the attention of MiBACT Minister Dario Franceschini, Prime Minister Giuseppe Conte, and especially President of the Republic Sergio Mattarella, the issues moreover already contained in an appeal promoted a month ago by the director of the Museo Novecento in Florence Sergio Risaliti, and signed by one hundred professionals in the sector including museum directors, critics and art historians, curators, artists, collectors, and gallery owners.”

The contagion of culture does not kill #reopenimuseums: this is the message of the association, which also launches the dedicated hashtag. CultureIdentity also invites everyone to go in front of closed museums and take a picture of themselves holding that message in their hands, then post it on social media.

“We believe it is only fair that museums be reopened immediately,” the website reads. "The imposed closure not only jeopardizes the museum system and more generally the system of Italian culture, but hurts our very sense of belonging, our sense of community."

CulturaIdentità is an association founded in 2018 by actor, author, director, and publisher Edoardo Sylos Labini with the aim of defending, promoting, and disseminating Italian identity and the enhancement of cultural and artistic heritage.

Reopen museums, culture contagion does not kill. CultureIdentity's appeal.

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