Pantheon, first month of paying: 228,000 visitors and nearly one million euros in takings

Nearly one million euros in takings for the first month of Pantheon pay-as-you-go. The Ministry of Culture piles up the figures for July, from July 3, the day the novelty was introduced, to July 31, with visible satisfaction from Minister Gennaro Sangiuliano. 228,043 admission tickets were sold, with total gross receipts of 865,982 euros, between cash and credit card sales on site, and transactions on the museiitaliani.it website (on the purchase procedure read also Andrea Laratta’s article here). Of the proceeds, 181,635 euros will go to the Emilia Romagna region, as a result of the measure that requires all state museums, until Sept. 15, to increase ticket prices by one euro to help the lands affected by the flooding. The Ministry did not release data on how many bought their tickets online and how many bought directly at the Pantheon ticket office.

“The numbers for the first month of paid admissions to the Pantheon,” says Minister Sangiuliano, “exceed all expectations. Almost 230 thousand visitors for a revenue of more than 860 thousand euros. More than 20 thousand are young people between the ages of 18 and 25, in about 50 thousand took advantage of the free admission provided by law. The Pantheon is a fundamental site of our heritage. The proceeds will be reinvested in the enhancement of the site itself, will be used to support solidarity works and will contribute to the expenses for the reconstruction of the flooded territories. In this first month, the contribution collected for Emilia Romagna is 181,635 euros. We count on extending this measure provided for in Decree 61 last June 1.”

If during all months the July average is maintained (which will be highly unlikely, since in the winter months Rome’s monuments are less visited than in the summer), the Pantheon’s annual visitors would stand at just over two and a half million. Little compared to the 9 million marked when admission was free: does this mean that the 5 euro ticket evidently turns away more than twice as many visitors?

Pantheon, first month of paying: 228,000 visitors and nearly one million euros in takings

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