Other than Lithuania Pavilion: in Milan already two years ago there were fake beaches at the Fuorisalone

Over the past few days there has been a race to find references (more or less well-founded) to the Lithuanian Pavilion at the fifty-eighth Venice Biennale: although these are probably not references, we join the “game” and point out that the fake beach in an interior is certainly not the prerogative of the work created by Rugilė Barzdžiukaitė, Vaiva Grainytė and Lina Lapelytė for the Lithuanian pavilion. Something similar, in fact, had been created in Milan in 2017 for the Fuorisalone, with the Mare Modular project by Belgian lighting specialist Modular Lighting Instruments.

At the time, the courtyard of the Brera Academy had been transformed into a well-equipped beach, and unlike the Lithuanian pavilion, there was also plenty of chiringuito in Milan: in short, maybe the protagonists didn’t sing operetta arias like in Venice, but they could certainly order a mojito or a slice of fresh coconut. The Belgian-Braidense project was summarily described in press releases as a “fabulous, lively and fun architectural installation,” “in which black and white, light and dark contrasts will create the right atmosphere.” The Belgian company’s faux beach was then presented as “a utopian world, far away in time and space, in a fairy-tale setting under the moon and near the sea.” Not only that: the Modular had also set up lamps to allow the figures to get a tan. Or rather: to “get a fantastic architectural tan,” as was specified in the press release (whatever “architectural tan” means). Instead, it is a safe bet that vacationers in the Lithuania pavilion will return to Vilnius without even a sunburn....

Other than Lithuania Pavilion: in Milan already two years ago there were fake beaches at the Fuorisalone

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