New logo and new site for the Uffizi. Schmidt: a platform that caters to all users

The new website of the Uffizi Galleries is finally online,(www.uffizi.it) unveiled along with the Gallery’s revamped logo (a stylized G and U recalling the serliana overlooking the Arno riverfront and uniting the two bodies of the building). The site, divided into three macro-sections each dedicated to the three institutions that make up the Galleries (the Uffizi, Palazzo Pitti and the Boboli Gardens): each of them presents the history, basic information (opening hours, tickets, the services), but there are also spaces for notices, urgent communications intended for the public and insiders, for events, and above all a large selection of works with high-quality images, cards and descriptions (a selection that, we imagine, will be progressively expanded).

Among the new features introduced by the site are a section on itineraries to museums, the HyperVisions section that includes several virtual exhibitions with high-definition images of works of art and detailed fact sheets (valuable in that such digital reviews “expose” little-known works), and the new Galleries Magazine. The site was developed with responsive technology (it automatically adapts to the device of the user browsing it) and has an accessible version.

“The new website of the Uffizi Galleries meets many needs,” comments Director Eike Schmidt, whom we reached in the past few hours for a comment on the website: “first of all, it is a dynamic platform that appeals to all users, offering comprehensive information about our very rich collections and comprehensible dissemination, yet addressing with scientific sections also to specialists. It also allows us to showcase the many activities and fulfillments of the transparent administration.”

“The new visual identity of the Galleries,” the director continues about the Galleries’ logo, "takes shape in the new brand, minimalist but classic: a synthesis of the G of Galleries and the U of Uffizi, which adopts as a module the arch of the serliana at the center of the Vasarian complex. This communication strategy aims to distinguish and protect - on the web but not only - the originality and uniqueness of everything that constitutes the Uffizi Galleries (Uffizi, Palazzo Pitti, Boboli Gardens). At the same time, with an easy-to-consult system, understandable to users of all backgrounds and origins, it intends to revive the spirit and intentions of Anna Maria Luisa, last of the Medici, who wanted to bind the family collections to Florence first and foremost for the utility of the public and the delight of outsiders."

New logo and new site for the Uffizi. Schmidt: a platform that caters to all users

Warning: the translation into English of the original Italian article was created using automatic tools. We undertake to review all articles, but we do not guarantee the total absence of inaccuracies in the translation due to the program. You can find the original by clicking on the ITA button. If you find any mistake,please contact us.