Moleskine launches an advertising campaign to raise awareness of the importance of handwriting

Moleskine is launching for the first time in its history Pen&Paper, a print advertising campaign of more than 200 posters designed entirely by hand by Moleskine staff and a group of university students in Milan. The campaign was launched in Milan yesterday, April 22, 2024, and will be visible throughout the city for two weeks. The campaign aims to raise awareness of theimportance of handwriting to preserve memory and develop linear thinking. Studies have shown that taking notes by hand leads to better test scores than digital writing, and writing down appointments on paper increases the likelihood of remembering them.

Not only is handwriting useful for these two reasons, but it can also help children with ADHD or facilitate understanding and learning math. In an increasingly digital age, the idea is not to favor an analog reality over a digital one, but to encourage people not to abandon one for the other, since writing and doodling have been proven to stimulate the brain in countless ways. Moleskine supports this thesis by relying on the knowledge and studies of experts in the field, such as neuroscientists Audrey Van der Meer, Ruud van der Weel and Hetty Roessingh, behavioral pharmacologist Kristin Wilcox, writing experts Irene Bertoglio and Giuseppe Rescaldina, and former student and now journalist Owen Ruderman. Indeed, the brand’s mission has always been to promote the potential of paper in our lives. Paper helps us express our ideas, play with our creativity, process our thoughts, and when we pick up a writing instrument to instinctively jot down and scribble, our brains function better.

Moleskine launches an advertising campaign to raise awareness of the importance of handwriting

Warning: the translation into English of the original Italian article was created using automatic tools. We undertake to review all articles, but we do not guarantee the total absence of inaccuracies in the translation due to the program. You can find the original by clicking on the ITA button. If you find any mistake,please contact us.