Milan, eco-activists daub Gucci tree in Galleria

Ecoactivists in action this morning in Milan where the Gucci Christmas tree in the Galleria was daubed. Two young men from Ultima Generazione threw a bucket of yellow paint at the tree and then sat on the base. Firefighters and municipal police responded to the scene.

Thus, activists in Milan are returning to strike in the same manner as the monument to Vittorio Emanuele II and the Arch of Peace. Today’s action was aimed at asking the government for a Reparation Fund for the damage caused by floods and in general by extreme weather events caused by climate change.

Gucci’s tree (made through the company Luxury Goods Italia spa) is called “The Gift of Love,” was installed in the Galleria’s Octagon last Dec. 4, and has been at the center of much controversy because of its unusual appearance: a tree of bombed parcels, the same ones Gucci put up for this Christmas in its store windows. After years in which the Octagon tree had been sponsored by Swarovski, this year it was entrusted for the first time to the Tuscan house that is now part of the French Kering group.

s daubed tree

’s daubed tree

The daubed

Milan, eco-activists daub Gucci tree in Galleria

Warning: the translation into English of the original Italian article was created using automatic tools. We undertake to review all articles, but we do not guarantee the total absence of inaccuracies in the translation due to the program. You can find the original by clicking on the ITA button. If you find any mistake,please contact us.