MiBACT, The Art Looks Like You campaign returns, but in a revamped version

On the occasion of the Easter holidays, MiBACT ’s L’arte ti somiglia (Art Looks Like You) campaign is back, accompanied by many digital initiatives to spend Easter and Easter Monday under the banner of art.

L’arte ti somiglia, the institutional campaign that plays on the resemblance between people and portraits in the works of art in Italian museums, is renewed, becoming part of #iorestoacasa. The MiBACT is therefore inviting people to visit places of culture online by scrolling through the social profiles of museums, archives and libraries and browsing through virtual tours, to unearth similarities between works in Italian art collections (people, rooms in their homes or even their four-legged friends) and to share them on social media, using the hashtag #lartetisomiglia.

At this link is the updated version of the L’arte ti somiglia spot, which invites everyone to have fun with art digitally.

MiBACT will relaunch on its social channels the photos of all those who participate, resulting in a new edition of the ArT you ready?

MiBACT, The Art Looks Like You campaign returns, but in a revamped version

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