McDonald's also gets hooked on NFTs and launches contest

Even the famous McDonald’s fast food chain McDonald ’s has been won over by NFTs (Non Fungible Tokens), collectible digital works on which you hold a certificate of ownership. In fact, it has entered the world of cryptocurrencies and launched a special contest, NFT Triple Level Up: from March 12 to April 5, 2022, by purchasing a Triple Cheeseburger you can participate and win one of the NFT artworks created exclusively by three artists.

They are Nico189, a designer and illustrator who began painting along the streets of Southern Italy in the late 1990s, exploring a spontaneous visual style using clean lines and geometric shapes initially inspired by the New York wild style; Serena Gianoli, an illustrator and graphic designer who between black and white lines and colored palettes depicts places, characters, and social themes of emotional and artistic relevance; Daniele Tozzi who, after making graffiti for a long time, approached the world of graphics and hand lettering to transform letters into an art form that speaks through works.

The latter interpreted the Triple Cheeseburger with their own creativity, while maintaining the idea of"Level Up" that also underlies the concept of the newcomer among McDonald’s products. All three have taken on the NFT challenge for the first time, and the digital works will remain on display on the industry marketplace OpenSea. Each of the three works will be reproduced in one hundred copies and can be won by as many customers who purchase the three-layer sandwich.

All it takes to enter the contest is a few moves: purchase the Triple Cheeseburger, keep the receipt, download the app and access the section dedicated to the initiative, enter the code from the receipt. If the code is a winner, the customer will receive the artwork on their digital portfolio.

Pictured is Nico189’s artwork.

McDonald's also gets hooked on NFTs and launches contest

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