Marina Abramović launches a line of anti-aging products.

Who wants to get to the age of Marina Abramović, 77, with the physique of the well-known Serbian artist? For all the people eager to try, the artist now offers some... help. In fact, Abramović has launched a line of anti-aging products called Abramović Longevity Method. The idea behind these products, the latest arrival then in the world of cosmetics, is that they embody the artist’s own philosophy, emphasizing the interconnection between inner well-being and outer beauty.

“With the rapid development of technology, if we human beings do not embrace simplicity in our lives, we will be lost,” Marina Abramović premised. “Our brains cannot compete with or follow the algorithms of powerful computers and artificial intelligence. These technologies were originally developed to help us have more time to live in the present. What has really happened, because of our addictive nature, is that we have lost ourselves in the new technological possibilities. Our need for consumption has allowed us to be consumed and keeps us always hungry for new gadgets to buy. The result of this is that we have lost our spiritual center. Throughout my entire career I have developed the Abramović Method to help me and others refocus and concentrate on what is most important: living in the present, long and healthy. My idea for the Longevity Concept is to rediscover forgotten rituals and knowledge from the past.”

So here are products made with natural ingredients to contribute to the well-being of the user, with the belief that clear skin, sparkling eyes and confident posture are “manifestations of a balanced mind, a nourished body and a happy soul.” All of the products were created together with Nonna Brenner, owner of a health center in Austria and an advocate of alternative medicine. The products in fact aim to combine scientific research with traditional herbal wisdoms: modern medicine and ancient rituals therefore come together in this line.

There are four products: the “Energy Drops,” to boost energy levels, reduce inflammation, improve athletic performance and promote mental clarity; the “Immune Drops,” a fusion of herbs and essential nutrients that boost the immune system; the “Allergy Drops,” designed to alleviate allergies, reduce sensitivity and balance the body’s natural responses; and the face lotion, which moisturizes and protects the skin, promotes elasticity and gives a natural glow. The costs of the products? Not exactly cheap: all the drops cost £99, the lotion £199.

Image: Marina Abramović and Grandma Brenner. Photo: Marco Anelli

Marina Abramović launches a line of anti-aging products.

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