ItsArt closes. Lasting just over a year, the Netflix of Culture

ItsArt, the “Netflix of Culture” strongly desired by former culture minister Dario Franceschini, who had launched the idea in the first weeks of the Covid 2019 pandemic, closes. The streaming video platform was put into liquidation on Dec. 29 by Cassa Depositi e Prestiti since current minister Gennaro Sangiuliano decided not to refinance the project. In its first and only year of existence, losses reached 7.5 million euros.

Thus ended a very troubled history. The platform, already criticized even before it took shape, was born on January 12, 2021, but the portal was not launched until May 31 of the same year. In the meantime, as many as three CEOs have changed (the first, Guido Casali, had resigned after only three months in office), there has there has been a controversial parliamentary question (that of Leghist deputy Daniele Belotti, who first raised in Parliament the problem of ItsArt, which he called a “bottomless pit”), but nothing has been able to lift the fortunes of a platform that, despite an investment of several million euros, in the first year of activity saw only 141 thousand registered users and revenues of 246 thousand euros, which did not even cover a third of the staff expenses alone (900 thousand euros).

A flop, therefore, for which the word “end” has already been decreed despite the fact that even in Parliament there had been talk of a revision of the project, which therefore, there will not be.

ItsArt closes. Lasting just over a year, the Netflix of Culture

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