Italia Nostra: "Good MiBAC saving Caracalla from McDonald's, but we risk having another one at the Pantheon"


Italia Nostra, Associazione Bianchi Bandinelli and Committee for Beauty applaud MiBAC 'saving' the Baths of Caracalla from McDonald's, but fear the risk of another fast food restaurant coming to the Pantheon.
The Italia Nostra association expresses its satisfaction with the cancellation of the authorization for the project to build a fast food restaurant by the McDonald ’s chain in an area very close to the Baths of Caracalla, but fears the arrival of another McDonald’s in the city, near the Pantheon. “We are pleased, for once,” Mariarita Signorini, national president of Italia Nostra, Rita Paris, president of the Bianchi Bandinelli Association, and Vittorio Emiliani, president of the Committee for Beauty, write in a joint note, “to underline with full approval the positive intervention of a minister of cultural heritage, Aldo Bonisoli and a secretary general, Gino Famiglietti, who, at the instance of our associations and some press organs, averted the serious threat of a McDonald’s (in the automotive form of McDrive) in the area of the former Eurogarden on this side of the Aurelian Walls and just above the grandiose complex of the Baths of Caracalla and the Archaeological Walkway.”

Satisfaction is matched, however, by concern about the McDonald’s at the Pantheon: “we would like to express a similar judgment for the no less serious matter of a new McDonald’s at the side of the Pantheon, a threat instead still looming. In Florence, the City Council successfully opposed the opening of a McDonald’s in Piazza Duomo. Why is the same not happening in Rome for a place of such absolute prestige as the Pantheon? The quality of urban decorum has deteriorated throughout Italy, but in Rome it appears more conspicuous, and this also damages economically the image of the Eternal City, which absolutely must not be ”Americanized.“ We are being asked by foreigners and Italians who love Rome, its identity, ancient and modern.”



Finally, Signorini, Paris and Emiliani believe that "the debate ignited over the case-Mc Drive and the protection of the historic city, differentiated from the state protection reserved for the historic centers of Lazio, should lead the Ministry of Cultural Heritage to draw up in agreement with the Capitol a General Plan of constraints, covering the whole 'city of Nathan' without gaps or gaps. And together an Urban Decor Plan, invoked in vain for forty years."

Italia Nostra:
Italia Nostra: "Good MiBAC saving Caracalla from McDonald's, but we risk having another one at the Pantheon"


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