(It looks like a madhouse!) Disputed Gucci uniforms for Rivoli Castle workers

“Sick people in pajamas,” or even “asylum workers,” “prison staff,” “hospital nurses,” and you name it. In one word often recurring in social comments, “terrible.” Bad reception for the new uniforms of the workers of the Castello di Rivoli - Museum of Contemporary Art, designed by Gucci. The operation is part of the exhibition A.B.O. Theatron. Art or Life, an exhibition entirely dedicated to Achille Bonito Oliva and supported by Gucci, which decided to provide the museum staff with a “guardian angel” uniform: this is the rhetorical formula with which, for the occasion, the Castle workers forced to wear green overalls with, pinned to their chests, the words Jardiniers du Théatre were renamed. That is, again according to the rhetoric of the exhibition, gardeners who take care of Achille Bonito Oliva’s “theater.”

“Like gardeners in an imaginary park,” reads a Castello di Rivoli note, "the sage-green clothes of the janitors, called ’jardiniers du théatre,’ mark the exhibition’s path in a creative accompaniment that reverses the traditional relationship between museum and sponsor. Here the main sponsor collaborates on the exhibition scene, enhancing the essential but often invisible workers of the art world. The project takes its cue from the February 2020 fashion show when Alessandro Michele, creative director of GUCCI, and his team wore uniforms showing the public the backstage work of the défilé at the presentation of The Ritual collection."

Judging by the comments on social media, the operation seems anything but successful, and rather than a garden, the Castello di Rivoli now looks like a psychiatric clinic to many. Some sarcastically wondered if those people are OSSs from a Covid ward on a well-deserved field trip at the end of the pandemic. There are those who have thought of a performance, those who merely wonder what the point of the operation is. Sure, the Gucci uniform will last just long enough for the exhibition, but some are willing to bet that the workers at the Rivoli Castle can’t wait to take it off and never see it again.

(It looks like a madhouse!) Disputed Gucci uniforms for Rivoli Castle workers

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