Dal Negro has produced customized limited edition playing cards that depict, instead of jokers, the faces of artist Maurizio Cattelan and entrepreneur and TV personality Paride Vitale, thanks to a partnership with Ginger Media. The historical company active for 95 years in the production of playing cards is in fact the official sponsor of Burraco Society, the group founded by Paride Vitale and Maurizio Cattelan that organizes exclusive burraco tournaments every month in different locations each time. The idea for these meetings, dedicated to the card game and designed to include friends as well, was born during an online burraco game between Vitale and Cattelan during the lockdown period.
Immersed in posh atmospheres with soft lighting, on average only forty of the aspiring champions on the waiting lists can find a seat at the Burraco Society tables. To join, one must be proficient in the game, on pain of disqualification if for two games in a row one finds oneself ranked in the bottom five. The winner of the evening, in addition to the prestigious award, also receives a card set from the historic leather and stationery boutique Pineider, paired with Dal Negro’s limited-edition deck of playing cards that are not for sale.
“I have always organized burraco tournaments among friends at my house, and the number of participants grew from time to time so much that, alas, my house was no longer enough to accommodate all the enthusiasts, and hence the idea of the Burraco Society was born,” says Paride Vitale. “When the referee kicks off the game, the competition between the various pairs begins, but the great thing is that each challenge always remains a fun and convivial moment between friends where we can cultivate new relationships and new ideas.”
“We are very happy to represent Burraco Society tournaments as an official partner. It is definitely a challenge for us to keep up the value of a game that is only recently reaching more and more fans of all ages. It is precisely in Vitale and Cattelan’s tournaments that we have captured the value of conviviality and healthy competition that characterizes all card games, in which we have believed for 95 years now,” says Elisa Stevanato, head of Marketing & Communication at Dal Negro.
Instead of jokers, Maurizio Cattelan's face: limited edition Dal Negro playing cards arrive |
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