Guggenheim Bilbao releases rap video to raise funds for a restoration

Restoration through rap music: according to the Guggenheim Museum Bilbao, you can. In fact, the Spanish museum has kicked off a crowdfunding campaign to finance the restoration of the interior structure of Jeff Koons’ Puppy, a huge sculpture depicting a small dog made of flowers. The goal of the campaign: to raise one hundred thousand euros (in two months, the museum managed to raise a whopping 28,000) to put toward the intervention. And now to spur donors, the museum has also come up with a rap video that should invite interested parties to contribute. The resources will be used to restore the steel structure, the sprinkler system, and the various internal layers that shape Puppy.

Singing in front of the museum is a local rapper, M.C. Gransan, who sings in English and Spanish his song P.U.P.P.Y. (that’s the title). Recorded around the museum, M.C. Gransan’s rap is designed to “give voice” to Puppy through the Basque musician’s musical style, with numerous references and nods to the world of rap, odes to sculpture (“manos en cielo celebando con la gente, grandes y pequeños que quieron venir a verme”), but also referencing the.... necessities of the sculpture (at one point the rapper also sings “Me renuevo y necesito algo de dinero,” and also “necesito de cash,” if anyone doesn’t understand Spanish, “hay que llegar a 100,000” and so on). And then, the refrain, to memorize the name of the sculpture: “It’s the ’P’ with the ’U’ with the ’P’ with the ’Y’, so please don’t kill my vibe.”

Puppy, Koons’ mega-dog (to be precise, it is a West Highland Terrier), is a work that dates back to 1997, and according to the director of the Guggenheim Bilbao, Juan Ignacio Vidarte, it is one of the major icons of the Basque city. It consists of 38,000 plants, including begonias, petunias and marigolds, and changes color each season, depending on the tones the blooms take. For those who would like to help the sculpture, the campaign is available on the Guggenheim Bilbao website. The video of P.U.P.P.Y. is instead available on Vimeo. Did it convince you?

Pictured: M.C. Gransan in a frame of the video.

Guggenheim Bilbao releases rap video to raise funds for a restoration

Warning: the translation into English of the original Italian article was created using automatic tools. We undertake to review all articles, but we do not guarantee the total absence of inaccuracies in the translation due to the program. You can find the original by clicking on the ITA button. If you find any mistake,please contact us.