From T-shirts to mugs: Sgarbi's goat becomes a brand name

by Redazione , published on 18/09/2020
Categories: News / Disclaimer
Sgarbi's goat has become a brand: it will be found on T-shirts, mugs, diaries, pillows and many other items. Part of the proceeds earmarked for scholarships

“In spite of myself, the ”goat goat goat“ addressed to the ”victims“ of my verbal intemperations has also become a distinctive sign, a sort of call in which free, nonconformist, unpredictable, I would even say rebellious people, capable of surprise, recognize themselves,” Vittorio Sgarbi commented.

After the Goat’s Diary 2020/2021, T-shirts, polo shirts, mugs, bags, diaries, pillows, glasses, shoes and many other objects will also feature Sgarbi’s"goat goat goat." It has in fact become a brand.

The idea came from Sabrina Colle and Nino Ippolito and was realized through collaboration with Ydeo, a company specializing in the design and management of e-commerce platforms and merchandising production.

"As of today we can say that Sgarbi goes on sale,“ Sgarbi added. ”During the restrictions of the pandemic, everyone was asking me and looking for a masquerade that specifically featured a goat. Of course, we will never sell masks, but my collaborators convinced me of the goodness of this project, which in any case serves to create that sense of belonging among my supporters. Who are largely young: the majority of the users who follow me on social media are between the ages of 18 and 30. After all, the “Diary of the Goat,” born from the happy intuition of my press office and concretized by the will of my sister Elisabetta, has been an editorial success. And the new edition, I am told, is literally flying off the shelves."

Part of the proceeds will be used to fund scholarships aimed at middle and high school students; a special announcement will soon be published on the website www.vittoriosgarbi.it.

All “goat” products can be purchased at https://vittoriosgarbi.joyd.it

From T-shirts to mugs: Sgarbi's goat becomes a brand name
From T-shirts to mugs: Sgarbi's goat becomes a brand name


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