Florence, Gucci Garden opens: a gallery to trace the history of the fashion house

In Florence, the fashion house Gucci opened today, inside the Palazzo della Mercanzia that is already home to the company’s museum, the Gucci Garden gallery, a space that, the presentation says, “embodies the new vision of the House by paying homage to the Gucci archive with historic advertising campaigns, a focus on craftsmanship and vintage objects.” It is a two-story exhibition area that begins with the Guccification room, dedicated to the logo with the double G. The visitor then finds the Paraphernalia room, dedicated to the codes of the Masion, and Cosmorama, in which Gucci’s international clientele is told.

Going up to the second floor, one encounters the De Rerum Natura rooms, which, inspired by natural history museums, investigate the passion for animals of designer Alessandro Michele, Gucci’s current artistic director. Finally, the last room, Ephemera, tells the story of Gucci through objects, videos and memorabilia. The Gucci Garden also counts on a restaurant, Gucci Osteria, which will be run by celebrated chef Massimo Bottura, and a boutique where unique pieces are for sale.

Image: the Cosmorama room of the Gucci Garden.

Florence, Gucci Garden opens: a gallery to trace the history of the fashion house

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