#fiorinellarte: MiBACT's spring social campaign

MiBACT kicks off a social campaign to engage visitors to Italy’s more than 420 museums, archaeological parks and cultural sites characterized by the hashtag #fiorinellarte.
The campaign, which will run throughout April, focuses, therefore, on the theme of flowers and the search for subjects such as floral still lifes, depicted from antiquity (centuries before the birth of the actual genre) to the present day.
As always, the rule is to search, photograph and share with the Ministry’s accounts, especially @museumsitaliani, everything that can be represented with the aforementioned hashtag.
Prelude to the shots and follower tags are 65 posters that the MiBACT itself launches on the main social platforms, prestigious works selected through a “group competition” that, every month, involves the entire national museum system and from which a true collective reportage is born: first and foremost, the depiction of Flora, spring precisely, barefoot on a bright green background while picking small white flowers, a famous fresco from the 1st century AD.c. from Villa Arianna (archaeological area of Castellammare di Stabia) now housed in the National Archaeological Museum in Naples; then Bartolomeo Bimbi’s Sunflower from the rich collection of the Museo della Natura Morta(Florence, Villa Medicea di Poggio a Caiano), the 19th-centuryinlay of semi-precious stones from the Certosa and Museo di San Martino to the embroidered Silk that covers the walls of the Alcove of the Museo Nazionale di Palazzo Mansi in Lucca. Famous specimens such as Claude Monet ’s Pink Water Lilies at the National Gallery of Modern and Contemporary Art in Rome, romantic ones such as that of the girl resting a vase filled with flowers on a windowsill (A Vase of Flowers on the Window of a Harem) by Francesco Hayez at the Pinacoteca di Brera.
The theme of #aprilalmuseo is an invitation to observe carefully: the #fiorinellarte are in the fine details of the sculptures, in the carefully curated backgrounds of mosaics and large wall paintings, in the meticulous goldsmith decorations. Meanwhile, the ministry publishes the floral “collection” of #museumsitaliani at www.beniculturali.it/aprile2018: visitors can augment the gallery by sharing their shots on social media.

#fiorinellarte: MiBACT's spring social campaign

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