Ferragamo chooses the Uffizi for new Fall-Winter collection

Ferragamo, the historic fashion brand, has chosen to stay in its city, Florence, and collaborate with the Uffizi to present its Fall Winter 2023 collection. In fact, the New Renaissance campaign, with shots by New York-based photographer Tyler Mitchell, has as its backdrop eightRenaissance masterpieces preserved in the Uffizi collection. There is Alesso Baldovinetti’sAnnunciation, Giovanni Bellini’sAllegory, Piero della Francesca’s Portrait of the Montefeltro Dukes , Francesco Granacci’s Joseph in Prison, Botticelli’s Portrait of a Man with Medal of Cosimo the Elder, Botticelli’sAnnunciation of San Martino alla Scala also by Botticelli, Giorgio Vasari’s Portrait of Alessandro de’ Medici , and Paolo Veronese’sAnnunciation.

In charge of creative direction was Ferdinando Verderi, while starring in the campaign are models Paul Hameline, Iván de Pineda, Malick Bodian, Taemin Park, Vittoria Ceretti, Anok Yai, Lina Zhang, Jessica Stam, and Mona Tougaard, joined by creative consultant and strategist Zainab Jama, singer and songwriter Kelela, and sound artist Yasmina Dexter.

Created in collaboration with the Uffizi Gallery, the campaign to present the new garments created by the fashion house’s creative director, the very young Maximilian Davis, born in 1995, is meant to be a tribute to the Italian Renaissance , which has always been a source of inspiration for Ferragamo.

“The Renaissance is connected to Florence and Florence is connected to Ferragamo,” Davis emphasizes. “At this moment of new beginnings for the brand, it made sense to claim the cradle of the Renaissance as our spiritual home and to harness the deep artistic spirit of this city to showcase the new collection.”

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Ferragamo chooses the Uffizi for new Fall-Winter collection

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