Emilia-Romagna flooding, MiC launches fundraiser and organizes event with artists

The Ministry of Culture has launched a fundraising drive to support the people and entities inEmilia-Romagna and Marche severely affected by the flooding in recent hours. The Directorate General for Cinema and Audiovisual has instructed Cinecittà to open a dedicated account. The main film industry associations have already been involved.

“The images arriving from the territories brought to their knees by the flood are heartbreaking,” says Undersecretary of State at the Ministry of Culture Lucia Borgonzoni, who renews her message of “closeness and solidarity to the affected communities.”

“We have moved to ask the world of cinema - which has always shown itself to be very sensitive when there was a need - and anyone who wanted to contribute concrete help, so that these lands can soon rise again, people return to their homes and activities restart. In the face of such a drama everyone is called upon to do their part,” the senator said.

The account to donate is in the name of “THE CINEMA AND AUDIOVISUAL FOR EMILIA-ROMAGNA AND THE MARCHES.” IBAN: IT21 Z030 6905 0481 0000 0015 390. To donate from abroad BIC code: BCITITMM. Reason for payment: Emilia-Romagna and Marche flood emergency. The proceeds of the fundraiser and the interventions to which they will be allocated will be published on the Cinecittà website.

In addition, the Ministry also announced an event organized together with the artists to help the affected populations. “The Ministry of Culture,” said Gianmarco Mazzi, undersecretary for culture with responsibility for music and live entertainment, “was in the process of launching an event in June to celebrate, from Rome, the European festival of music. But the drama of Emilia Romagna deeply shakes the entire artistic community, the images that arrive strike to the heart and move.”

“In these hours,” Mazzi concludes, “I am frantically talking with the artists and with the most important organizers of the live show to change the project on the run and create a different event that can be of comfort and concrete help for our brothers from Emilia and Romagna. I will talk shortly with the new top management of Rai, CEO Roberto Sergio and general manager Giampaolo Rossi. This is not the time to go into details, the tragedy unfortunately still looms, people are suffering and the urgencies are other. In any case, the world of culture and music, supportive by nature, is organizing to do its part.”

Photo: Emilia-Romagna Region

Emilia-Romagna flooding, MiC launches fundraiser and organizes event with artists

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