Big Brother evicts culture: Cesare Bocci's Journey postponed to make room for GF Vip

A choice that is sure to outrage Channel 5’s most educated audience: in fact, Mediaset’s flagship network has decided on a singular programming change decreed by the bombastic ratings successes of Big Brother Vip, which in the January 3 episode scored an impressive 3 million viewers with a 21 percent share. So far Big Brother was scheduled on Mondays and Fridays, and it has been going strong throughout December: 22.6 percent share on the 6th, 23.46 percent on the 13th, 20.3 percent on the 20th, and 21.49 percent on the 27th, always securing the top spot except on the 13th and 20th when it was overtaken by Blanca aired on Rai1 (on Fridays, however, the share was always at 19 percent, given the competition with the very popular The Voice on Rai).

This is actually the advance of an already planned doubling: in fact, in Mediaset’s plans Big Brother would have been reserved for a double date, on Mondays and Thursdays, starting in January. The excellent results, however, convinced Mediaset to bring forward the doubling to Friday, January 7, an evening not originally planned.

However, it is Viaggio nella grande bellezza, the cultural container starring Cesare Bocci, that is at the expense: a special episode dedicated to the Quirinale was scheduled for January 7 and, further mockery, it would have been the return of the program after a long stop. Big Brother, however, is a certainty for Mediaset, and since it is a commercial network, the logic of marketing often comes before that of culture. Therefore, fans only have to wait for the announcement of the new dates of Cesare Bocci’s program, as yet unreported. No reaction, however, from the actor on his social channels: the latest posts are still the ads for the program with the date of January 7.

In the photo: Cesare Bocci

Big Brother evicts culture: Cesare Bocci's Journey postponed to make room for GF Vip

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