ArT you ready? MiBACT launches digital flash mob to share the museums of the heart

The MiBACT is launching for Sunday, March 29, 2020, a new initiative, Art you ready?, with which it intends to involve in a big digital event on Instagram the Italian igers who in recent years have participated in the calls promoted by state institutes. Through the hashtags #artyouready and #emptymuseum, igers communities, influencers, but also professional or amateur photographers, as well as visitors of all generations, are invited to post throughout the day the photos they had taken inside museums, archaeological parks, libraries and archives of Italy, preferring those without people. Previously unusual images, but serving as a reminder that cultural heritage, although momentarily closed to the public, is alive and active. A true photographic flashmob that will accompany the public throughout the day. A way to bring together and share Italy’s cultural heritage on the web.

ArT you ready? MiBACT launches digital flash mob to share the museums of the heart

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