A Picasso work was bought by 25,000 people, who became its new owners

QoQa is a Swiss online auction platform where you can buy anything from DIY tools, a car navigator, a small portable printer for photographs, a set of batteries, fireplace aromas, sets of crayons and mattresses, and even an exotic trip at a super-discounted price for two people.

A Picasso painting, the Bust of the Musketeer (58 x 25 cm), made in 1968, went up for auction on QoQa, and its story is incredible: On sale last December for the price of 2 million Swiss francs (about 1.7 million euros), the Cubist painter’s work was offered for a participatory purchase, with 40 thousand units of 50 francs (41.15 euros) each, so the painting could be made more accessible to a wide audience. Within three days as many as 25 thousand people bought their share of the painting. This means that Picasso’s painting belongs to 25 thousand different people.

Among the stipulations of the purchase is that all of its owners can decide together what to do with the work. At the moment, the Bust of Musketeer will have its first public release at Mamco, the Museum of Modern and Contemporary Art in Geneva, which will house it from April until October, then the new owners, who will have access to the museum after a special numbered card certifying ownership is swiped at a special turnstile, will have to decide what to do with it next.

Pictured: Pablo Picasso, Bust of Musketeer (1968; canvas, 58 x 25 cm)

A Picasso work was bought by 25,000 people, who became its new owners

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