A new collection from MAX&Co is inspired by Luigi Ghirri, for the woman who loves to travel ... with imagination

For the Spring/Summer 2023 collection, the MAX&Co. brand decided to collaborate with renowned fashion designer Duro Olowu, presenting a new chapter in the &Co.llaboration series.

Of Nigerian descent, Olowu spent his early years in an environment of international art, style and music and found inspiration in the eclectic mix of fabrics, textures and draping techniques typical of the clothes worn by the women around him.

The new People, Places, Colour collection "is designed for the woman who loves to travel with imagination through her wardrobe. A confident woman who is fond of these garments, which become precious objects to keep,“ the brand’s website reads. ”My collection for MAX&Co. is inspired by the poetic and dreamy images of Luigi Ghirri, who portrayed the Italy of the 1970s and 1980s with a vivid and colorful style,“ the designer explains. ”I imagined that in his travels he would go out and explore places like Bamako in Mali or Dakar in Senegal, to capture on film those same vivid moments and images with warm, powerful and fascinating colors that he had captured in Italy.“ ”For me, people and places are connected by color,“ Olowu continues. ”The name comes from that incredible combination of striking colors present everywhere during an unforgettable trip whether it is for business or pleasure."

The collection inspired by the works of photographer Luigi Ghirri is "a cheerful and casual collection created for women with tireless curiosity,“ reads MAX&Co.’s website. ”Bold stripes, romantic soulful floral motifs and striking geometric prints mix and match in light blue, hot pink and orange, tickling our desire for travel and discovery. Tailored garments, dresses and shirts with elaborate yet easy-to-wear cuts. Created for effortless pairings composed by instinct, they encourage the wearer to express their individuality in style."

Photo MAX&Co.

A new collection from MAX&Co is inspired by Luigi Ghirri, for the woman who loves to travel ... with imagination

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