The Muraless Art Hotel is born in Verona, which claims to be the first accommodation in Europe dedicated to street art. The project stems from the dream of giving new life to the former Hotel Cristallo, starting a radical redevelopment in the sign of the language and expressive characters of art.
The protagonists of this genesis are world-famous writers, called to interpret with their creative flair, the excellence that Italy boasts in the most diverse sectors: wine, opera, cinema, motors, art, architecture and design, history, science, food, fashion and music. With this approach, the hotel, whose name is intended to highlight the absence of boundaries in the language of art, aims to be a picture without frames, a light and transparent yet powerful and explosive container of Italian genius on many levels.
The interior design (room customization) was developed by curator and art critic Chiara Canali in collaboration with Milan-based Deodato Arte Art Gallery. Thanks precisely to this collaboration, Muraless Art Hotel can boast works by leading national writers and Mr. Brainwash, who created aunique, site-specificwork for Muraless Art Hotel.
Muraless Hotel is a 4-star Art Hotel intended for business and bleisure clientele. Due to its proximity to the highway, the Verona Fairgrounds and the historic center, it intends to be the ideal place for business travelers who wish to extend their stay to visit the city of Verona.
The hotel offers 94 rooms, spread over three floors, furnished in an urban style and equipped with every comfort. More than fifty street artists contributed to their creation and interior design. Each room is different from the other, depending on the theme: fashion, music, motors, wine and design. Muraless Art Hotel is an accommodation facility, but not only. With its more than ninety rooms, common spaces, and fully painted exterior facade, it aims to be a true temple of street art, a museum dedicated to Urban Art and its protagonists, a Living Gallery. The project is realized in collaboration with the Milanese gallery Deodato Art, with the curatorship of Chiara Canali, an independent curator expert in the languages of Street Art, and the collaboration of Andrea Zamengo. The exterior façade of Muraless Art Hotel bears the signature of Thierry Guetta, aka Mr. Brainwash, among the world’s top-rated street artists.
A hotel entirely dedicated to street art is born in Verona. 50 artists involved |
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