Venice, four major museums collaborate to celebrate 1600 years of the city on social media

Four major museums in Venice located along the Dorsoduro axis(Gallerie dell’Accademia, Palazzo Cini, Peggy Guggenheim Collection and Palazzo Grassi - Punta della Dogana) are teaming up to celebrate together on social media the birthday number 1600 of Venice: according to tradition, in fact, the birth of the city coincides with the laying of the first stone of the church of San Giovanni di Rialto, on March 25, 421. The four museums are therefore launching the project Dorsoduro Museum Mile - Venice 1600. Diaries of the Mile, a cultural journey through eight centuries of art in the Dorsoduro sestiere: starting in April, the museums will tell on their social channels (hashtag #DDMM1600 and #Walkthemile1600) about themselves and their connection to the city.

Every first Thursday of the month, the four museums will publish on their respective social channels a post dedicated to one of five macro-themes: Architecture, Founders, Venetian/Venetian Artists in the collection, Works in the collection related to the city of Venice, and “Jewels” of the venue. Each institution will decline the theme with respect to its own history, and two posts will be dedicated to each theme, for a total of 12 posts for each institution, including the launch and closing posts, revealed over the course of the 12 months. The individual posts will then serve to form five “Instagram Guides,” one for each macro-theme, titled Venice 1600. Mile diaries that will aggregate all posts from the four institutions and which each institution will share on its account. The guides will be supplemented with one or more posts from the public who will be asked to share on Instagram their contribution related to the macro-theme of the month with the hashtag #walkthemile1600, thus extending the call to action for the city’s 1600th anniversary celebration to the entire community.

The Dorsoduro Museum Mile, conceived in 2015, sees the collaboration between cultural institutions based in the Venetian sestiere of Dorsoduro, which offer reciprocal discounts to their visitors: Gallerie dell’Accademia, Galleria di Palazzo Cini, Peggy Guggenheim Collection and Palazzo Grassi - Punta della Dogana. Dorsoduro Museum Mile unfolds in a circuit just over a mile long that crosses the Dorsoduro sestiere, between the Grand Canal and the Giudecca Canal, making it travel along eight centuries of world art history: from the masterpieces of medieval and Renaissance Venetian painting at the Gallerie dell’Accademia, to the protagonists of the contemporary art scene on display at Punta della Dogana, passing through the historic museum houses of Vittorio Cini and Peggy Guggenheim, which house the collections of these great patrons.

Venice, four major museums collaborate to celebrate 1600 years of the city on social media

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