UffiziKids, the project that brings the Uffizi to a child's size, is born

UffiziKids, the Uffizi Galleries ’ project that offers a dedicated staff for young visitors to give families information on the most suitable and child-friendly itineraries, the initiatives promoted and the museum in general, is born. The initiative aims to be a point of reference for all parents who believe that contact with cultural heritage is important in the growth and education of their children. The staff in charge, about fifty in all, will be recognizable by a pin with the UffiziKids logo, which is a smiley, a smiley face: the new “brand” was created in its graphic design by the communication company Carmi & Ubertis, which also created the general logo of the Uffizi Galleries, winner last year of the prestigious Compasso d’Oro design award.

UffiziKids is also online at the Galleries’ website and brings together on-site and online activities and proposals for children. The activities are curated by the Education Department, implemented by the School and Youth Area and the Museum’s Accessibility and Cultural Mediation Area.

From December 5, the new program of guided tours dedicated to the exhibition A child’s measure. Growing Up in Ancient Rome, which will be presented on November 22, and then the in-person Christmas at the Uffizi and online Christmas Under the Tree meetings will begin. Tours for young children on their own, without accompanying families, held by Education Department staff will also be offered. In fact, from November 23, 2021 to April 24, 2022, the Uffizi will present the exhibition A child’s size. Growing Up in Ancient Rome: an exhibition dedicated tochildhood in the Roman world to retrace the different facets of children’s daily life in ancient Rome. Birth, rites of passage to adulthood, school, play, the relationship with animals, and fears are just some of the themes you will have the opportunity to learn about through statues, sarcophagi, reliefs and everyday objects. The meetings, by reservation only (free of charge and offered by Firenze Musei) are aimed at children and young people aged 7 to 14 accompanied by their parents. They provide a guided tour lasting about an hour and 30 minutes.

“At the Uffizi, educating children about art has been going on successfully for more than 50 years,” said Galleries Director Eike Schmidt. "More recently, the successful experiment of the lowered position of Beato Angelico’s Thebaid has confirmed to us that in the museum the role of the little ones should be indulged in a way that makes them feel like participants and not mere (and perhaps bored) companions of adults. This is why the museum adopts a strong, recognizable sign: not a simple matter of branding but a joint commitment of museum educators, staff and a strong initiative such as the exhibition on children in ancient Rome that is organized in such a way as to privilege, among visitors, the category of childhood."

"The UffiziKids sign is made freehand, with its irregularities," explained Elio Carmi of Carmi & Ubertis; "it is a calligraphic, familiar, friendly, inclusive sign, a smile, a déjà vu that immediately lends itself to play, because it is declining, customizable, open to accommodate the expressiveness of young visitors. A game within the game of discovering a thousand faces, a thousand hats, a thousand colors. You can make us a King or a Medusa, a Fairy or a Santa Claus. You can make whatever you want and do it for you, or for whomever you want. This is the new identity of Uffizikids that will accompany families, children, and schools to the unusual and innovative visit of Le Gallerie degli Uffizi. A functional brand that will interact in the spaces of Pitti, Boboli, Uffizi, in the Vasarian corridor, in the Uffizi diffuse. But it will also act externally with activities aimed at the animation and invention of a child-friendly art, to open new visions and perspectives harbingers of creativity and discovery, in the museums of the territory with Terre di Uffizi. And maybe even beyond, and who knows if in order to open up to these fantastic hypotheses we do not have something to learn from the “kids” who will see in the places of culture, the things that we are not (anymore) able to see."

UffiziKids, the project that brings the Uffizi to a child's size, is born

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