The Uffizi declares a +24% increase in visits this weekend. Thanks to Ferragni?

Finally, after the controversy, comes the data. In fact, the Uffizi Galleries stated that, this weekend, there was a 24 percent increase in visits compared to the previous weekend: in absolute numbers, 9,312 visitors between Friday 17, Saturday 18 and Sunday 19, compared to 7,511 the previous Sunday. Substantial increase also among young people (i.e., children and young people up to 25 years of age): 3,600 this weekend versus 2,839 last week, an increase of 761 corresponding to 27 percent more according to the museum.

We are obviously far from the typical standards of the Uffizi, which in 2019 had managed to average more than seven thousand visitors a day: the numbers, in this coronavirus-dominated summer with few tourists, are reduced by less than half, and each museum is trying to go its own way to get people in. The Uffizi evidently chose the one of influencers and well-known personalities.

For director Eike Schmidt there is no doubt, it is the "Ferragnez effect,“ as he lets it be known through the press office. ”This weekend,“ he said throwing in sarcasm, ”we have seen, read and heard a lot of all-knowing people who have taught us anything and everything. In light of these numbers I can only say that I feel sorry for them.... ". In short, are the numbers really justifiable on the sole basis of the photograph of Chiara Ferragni posing in front of Botticelli’s Venus? The debate is open.

Pictured is Chiara Ferragni in the Levante hallway.

The Uffizi declares a +24% increase in visits this weekend. Thanks to Ferragni?

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