The Tinder of museums arrives: launched Muzing, an app that allows people to meet and get to know each other at museums

Art lovers know: often finding someone to go to the museum with is not so easy. And even more difficult is to go to the museum and make acquaintances. Evidently, however, the team of the French company Culturaliv thinks that the museum is a good place to find new friends and perhaps a new partner or partner.Thus, the U.S. Timothy Heckscher and his French colleagues Aurélie Hayot and Fabien Brossier launched Muzing, a free app for Android and iOS last September 23 that we could rename the “Tinder of museums.”

The mechanism is simple: you download the app (already available on the stores: for info you can also have a look at www.muzing.org), enter some data and search for profiles of other users in line with your interests. The goal: to go to the museum together. "Our mission,“ says Heckscher, creator of Muzing, ”is to inspire creativity through meaningful human connections, exhibit after exhibit.“ Indeed, the creators believe that ”the role of the museum in society is both important and undervalued: the work museums do informs us about our past, our present and our future, and the stories they tell inspire our creativity and shape our vision." The idea is that museums are rethinking their function in society: and in this redefinition goes their aggregating role. So why not facilitate it with an app, the founders wonder?

When you register (the interface, in English, is very simple), you enter some mandatory personal data (name, date of birth, a photograph) and then tell the system your intentions: in fact, the app asks, in addition to a brief description of yourself, your preferences in terms of men or women, in what age group, and whether you want to go to the museum to make friends, or to find your future soul mate. Then come the more specific questions: for example, the system asks if at the museum you prefer to stop at each individual work, wander around dwelling only on what sparks your interest, or go at the pace of the person you are with. At this point, just as on Tinder, Muzing begins to show you profiles of people who might meet your tastes: so scroll through the list of profiles presented to you (to the left to discard them, an irreversible operation, to the right to try to connect) until you find the one you can start chatting with (you can only do so with those who reciprocate your interest), and then who knows.

At the moment, the app is only popular in France, London and New York: we tried to register by geo-locating to our location (Carrara), and the closest contacts Muzing suggested reside in Paris. The program, after all, has only been online for five days, and has plenty of time to spread. What’s more, Muzing also gives museums the opportunity to register to enter their own programming: users, in return, can put “likes” on exhibitions, so as to give others a chance to filter based on their own interest. So, say, if you detest Renoir and find someone who has seen all his exhibitions in the last year instead...you can play it safe and stay away!

The Tinder of museums arrives: launched Muzing, an app that allows people to meet and get to know each other at museums

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