The "thrills" of lesser-known museums: MiBACT kicks off a campaign to highlight little-known museums

“Every museum, an emotion that makes you grow”: this is the slogan of the campaign with which the Ministry of Cultural Heritage and Activities and Tourism, through the Directorate General for Museums, is about to launch a campaign to enhance the value of little-known museums. The campaign will be launched on radio, TV, Internet and print media: the aim, the DG Museums informs, is to “enhance the cultural heritage and develop a wider fruition of little-known, but rich in masterpieces, institutes on the national territory.”

The campaign’s first poster (reproduced below) features the payoff “Lesser-known Italian museums. Small but rich in masterpieces” under which stands a bottle with Pontormo’s Portrait of a Young Man preserved at the Pinacoteca di Palazzo Mansi in Lucca. Among the museums the campaign is promoting are the National Archaeological Museum of Basilicata “Dinu Adamasteanu,” the National Archaeological Museum of the Sibaritide, the Cattolica of Stilo, the National Museum of Ravenna, the Pomposa Abbey and the Pomposian Museum, the National Museum of the neoclassical age in Romagna at Palazzo Milzetti, the Camera di San Paolo in Parma, the National Archaeological Museum of Aquileia, the National Museum of Prehistory of the Camonica Valley, the national picture galleries of Cagliari and Sassari, the national museums of Lucca (the Picture Gallery of Palazzo Mansi and Villa Guinigi), and the Villa Medicea of Poggio a Caiano.

To discover all the “small museums,” the site to go to is http://musei.beniculturali.it/emozioni.

The "thrills" of lesser-known museums: MiBACT kicks off a campaign to highlight little-known museums

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